Title | AN ALBUM OF WHAT YOU WILL PHOTOGRAPH |
Brand | NIKON JAPAN |
Product / Service | WILLBUM |
Category | A02. User experience |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shunsuke Kakinami | Beacon/Leo Burnett Tokyo | Creative Director |
Mai Kaneda | Beacon/Leo Burnett Tokyo | Copywriter/Account Planner |
Tomonori Oki | Beacon/Leo Burnett Tokyo | Technical Director |
Hideya Kuramoto | Beacon/Leo Burnett Tokyo | Art Director |
Tsubasa Tsukano | Beacon/Leo Burnett Tokyo | Designer |
Haruyasu Takahira | fabriq | Promotion Producer |
Kyoko Mitsui | Beacon/Leo Burnett Tokyo | Account Director |
MountPosition | Production Company | |
Hajime Sasaki | MountPosition | Technical Director |
Yuya Nishioka | MountPosition | System Engineer |
Shunsuke Shino | MountPosition | Programmer |
Minoru Sako | minsak | Developer |
SOSA | Sound Production Company | |
Atsushi Shimomura | SOSA | Sound Designer |
amana | Film Production Company | |
Shunsuke Doi | amana | Film Producer |
Taewan Kim | amana | Film Production Manager |
Yo Kuwabara | amana | Film Editor |
Google Japan | Platform Company |
It leverages the latest image analysis technology. Once you choose a personal photograph on WILLBUM, the technology instantly recognizes 5 objects within it. And then sorts them into 12 different categories to understand what inspired you the moment you took the picture. To inspire your next photograph, WILLBUM then connects you to the most relevant photograph taken by someone else on this platform. WILLBUM can give you the exact location of where you will find your next shot.
With no PR budget, WILLBUM instantly ignited interest from people around the world. In the first 3 weeks after the launch, it attained more than 3,500,000 impressions, and more than 5,000 new photos has already been created.
As technology evolved, people now take more photographs than ever before. On the other hand, the value that each photograph holds has become almost insignificant. Many photographs remain as plain data, never to be looked back upon. What if technology could change this situation? By studying what you've shot in your photograph to show you what you will photograph next. Introducing WILLBUM, an open photography platform that leverages latest image analysis technology to study the essences of your photographs. And give you the inspiration for your next. With WILLBUM, you don’t just take photos anymore. Now, the photos can take you. And WILLBUM tells you where. Analyze your photos. Discover the next.