AN ALBUM OF WHAT YOU WILL PHOTOGRAPH

TitleAN ALBUM OF WHAT YOU WILL PHOTOGRAPH
BrandNIKON JAPAN
Product / ServiceWILLBUM
CategoryA02. User experience
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency BEACON COMMUNICATIONS Tokyo, JAPAN

Credits

Name Company Position
Shunsuke Kakinami Beacon/Leo Burnett Tokyo Creative Director
Mai Kaneda Beacon/Leo Burnett Tokyo Copywriter/Account Planner
Tomonori Oki Beacon/Leo Burnett Tokyo Technical Director
Hideya Kuramoto Beacon/Leo Burnett Tokyo Art Director
Tsubasa Tsukano Beacon/Leo Burnett Tokyo Designer
Haruyasu Takahira fabriq Promotion Producer
Kyoko Mitsui Beacon/Leo Burnett Tokyo Account Director
MountPosition Production Company
Hajime Sasaki MountPosition Technical Director
Yuya Nishioka MountPosition System Engineer
Shunsuke Shino MountPosition Programmer
Minoru Sako minsak Developer
SOSA Sound Production Company
Atsushi Shimomura SOSA Sound Designer
amana Film Production Company
Shunsuke Doi amana Film Producer
Taewan Kim amana Film Production Manager
Yo Kuwabara amana Film Editor
Google Japan Platform Company

Creative Execution

It leverages the latest image analysis technology. Once you choose a personal photograph on WILLBUM, the technology instantly recognizes 5 objects within it. And then sorts them into 12 different categories to understand what inspired you the moment you took the picture. To inspire your next photograph, WILLBUM then connects you to the most relevant photograph taken by someone else on this platform. WILLBUM can give you the exact location of where you will find your next shot.

With no PR budget, WILLBUM instantly ignited interest from people around the world. In the first 3 weeks after the launch, it attained more than 3,500,000 impressions, and more than 5,000 new photos has already been created.

As technology evolved, people now take more photographs than ever before. On the other hand, the value that each photograph holds has become almost insignificant. Many photographs remain as plain data, never to be looked back upon. What if technology could change this situation? By studying what you've shot in your photograph to show you what you will photograph next. Introducing WILLBUM, an open photography platform that leverages latest image analysis technology to study the essences of your photographs. And give you the inspiration for your next. With WILLBUM, you don’t just take photos anymore. Now, the photos can take you. And WILLBUM tells you where. Analyze your photos. Discover the next.

Links

Website URL