REVERSIBLE BARCODE

TitleREVERSIBLE BARCODE
BrandLIFE NUTRITION
Product / ServiceHEALTH SUPPLEMENTS
CategoryA05. Use/Curation of Image(s)
EntrantCHEIL HONG KONG, HONG KONG
Entrant Company CHEIL HONG KONG, HONG KONG
Advertising Agency CHEIL HONG KONG, HONG KONG

Credits

Name Company Position
Paul Chan Cheil Hong Kong Executive Creative Director
Shi Ping Ong Cheil Hong Kong Executive Creative Director
Wilson Ang Cheil Hong Kong Creative Director
Paul Chan Cheil Hong Kong Copywriter
Wilson Ang Cheil Hong Kong Copywriter
Shi Ping Ong Cheil Hong Kong Art Director
Ivan Au Cheil Hong Kong Art Director
Fai Leung Cheil Hong Kong Art Director
Moe Lee Cheil Hong Kong Art Director
Jay Jeong Cheil Hong Kong Account Service
Connie Cheung Cheil Hong Kong Account Service
Denise Chan Cheil Hong Kong Account Service

Creative Execution

For the first time ever, we introduced Reversible Barcodes on our products—a barcode that can reverse the environmental impact of every purchase. Normal barcodes can’t be reversed. So we combined two different barcodes to create a reversible effect. Now when customers make a purchase and scan it as normal, they pay the normal price. But if they turn the barcode upside down, one extra dollar will be charged and donated to Greeners Action—one of Asia’s leading environmental protection groups—to help offset the impact of every purchase.

In the first month alone, 63% of customers voluntarily made a donation by reversing their barcodes. Sales volume went up by 19%—making it Life Nutrition’s most successful promotion campaign to date.

Rising global consumption is one of the biggest threats to our planet. We’re now buying more and wasting more than ever—with over 4 trillion gallons of industrial waste produced each year. That’s why Life Nutrition—one of the world’s leading health supplement brands—is devoted to protecting the environment and giving back to the earth. How could we encourage our customers to do the same too? For the first time ever, we introduced Reversible Barcodes on our products—a barcode that can reverse the environmental impact of every purchase. When customers make a purchase and scan it as normal, they pay the normal price. But if they turn the barcode upside down, one extra dollar will be charged and donated to Greeners Action—one of Asia’s leading environmental protection groups—to help offset the impact of every purchase.

Links

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