Creative Execution

The first promo of the campaign was made public in January 30, 2015 and generated positive exemplary outcome in terms of both viewership and response. Be it the dream to be featured in a fashion magazine or riding the dream sports car or doing crazy bike stunts- viewers were asked to wish for the most daring, challenging thing they can ever think of doing. Thousands of wishes kept popping in ensuring the buzz aimed for Samsung GALAXY A series. Then we chose to blow everyone away by fulfilling three most exciting wishes.

A novelty has been initiated in the digital marketing landscape of Bangladesh by adjoining the slice of lives most prominently with the brand itself. The campaign in spite of being conducted solely in digital platform generated around 25 thousand wishes, 38.7 million views along with 1.1 million engaged users and an increase of 144,000 in the fan base. The campaign stemmed an acknowledged impression both in terms of consumer interaction and sales figure. This is how an amazing success story was brought to life by the initiative of Samsung Mobile Bangladesh.

What could be the most ‘Amazing’ way to inaugurate a campaign? Samsung Mobile Bangladesh did it in the most cutting-edge manner for the launch of Samsung GALAXY A Series. In the 30 years celebration concert of a legendary band of Bangladesh called ‘Warfaze’, the big announcement came in. One of the band members, Kamal made the campaign public disclosing how Samsung Mobile Bangladesh fulfilled his amazing wish by making all the members of Warfaze perform together after decades. Everyone present in the concert received a text containing the link to submit the wishes instantly and thus an amazing impact had been reared in the very beginning. Right then the advent of ‘Samsung Amazing Wish Campaign’ was eventuated. The tech-savvy individuals who had the urge to do something really gutsy and bold were fundamentally targeted for the campaign.