Title | ANIMALS ARE FRAGILE |
Brand | IFAW |
Product / Service | ANIMAL WELFARE AWARENESS |
Category | B01. Posters |
Entrant | CHEIL Beijing, CHINA |
Entrant Company | CHEIL Beijing, CHINA |
Advertising Agency | CHEIL Beijing, CHINA |
Name | Company | Position |
---|---|---|
Jacky Lung | Cheil China | Executive Creative Director |
Shengxiong Chen | Cheil China | Creative Director |
Donghai Liu | Cheil China | Creative Director |
Michael Sung | Cheil China | Art Director |
Shengxiong Chen | Cheil China | Art Director |
Dian Wang | Cheil China | Copywriter |
Shawn Wu | Cheil China | Copywriter |
Donghai Liu | Cheil China | Copywriter |
Michael Sung | Cheil China | Designer |
Jian Shi | Cheil China | Designer |
Michael Sung | Cheil China | Illustrator |
Snow Li | Cheil China | Account Supervisor |
Xin Tan | Cheil China | Agency Producer |
Jacky Lung | Cheil China | Art Director |
According to the UN, every 20 minutes, an animal species disappears forever. One quarter of mammals today are in danger of extinction…If we do not take action today, our kids may not be able to see them tomorrow. IFAW wants to let people know about this cruel fact and take action.
IFAW was founded in 1969. It carries out projects in more than 40 countries, including individual animal rescuing, animal species and habitat protection. IFAW actively advocates to protect animal species and quantities by reducing overhunting and abuse of animals.
We found the “fragile” logo is quite similar to the noses of mammals, at that, the idea "Animals Are Fragile" was born. It’s harder to change existing opinions of adults, and to wake teenagers' and children’ sense of animal protection is easier and more effective. So, we designed 7 “fragile animals” posters, to deliver the viewpoint “Animals Are Fragile” to the public, and put up them in public spaces where teenagers and children like to go, like primary schools, middle schools, zoos in Beijing.
Over 10,000 children realized this point of view“Animals Are Fragile”through lively teaching, their awareness of animal protection is raised. And they become the ambassador and life protector of these endangered animals. The parents are advised not eat venison, nor by fur and animal products by their children. The children became the teachers this time.