Brief Explanation

Turner Colour Works wanted to create a corporate ad featuring its wide range of colours, brilliance and unique overpainting feature of Turner Acryl Gouache.

The Brief

Innovation of digital technologies has led to fewer people, mainly children, from drawing with paint and decreasing sales. We wanted children to discover the joy of drawing with their hands again.

How the final design was conceived

We used all 216 Acryl Gouache colours to paint 4 living creatures over a 2-year period to give life to each creature with colours. Two thousand still photos were shot to show the technique of detailed painting to portray the unique product features and produce a stop-motion TVC.

Indication of how successful the outcome was in the market

As people talked about the exhibitions, transit ads and TVC campaign, workshops for children were conducted spreading the joy of painting to a wide range of age groups. Packages of the poster design were sold resulting in sales of 2,000 pieces in 2 weeks. Exhibitions are touring galleries in Japan and around the world.