JUNIOR SWIMMING CHAMPIONSHIPS

Bronze Spike
TitleJUNIOR SWIMMING CHAMPIONSHIPS
BrandTOKIO MARINE NICHIDO
Product / ServiceJUNIOR SWIMMING CHAMPIONSHIPS
CategoryB01. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Credits

Name Company Position
TAKAYA SHIBASAKI DENTSU INC. Creative Director
ARATA KUBOTA DENTSU INC. Art Director
FUYUKI ONUKI DENTSU INC. Copywriter
YOH KITANAKA J.C.SPARK Designer
EMIKO KATAGIRI J.C.SPARK Designer
RIE KADOWAKI J.C.SPARK Production Producer

Brief Explanation

A poster of the national swimming competition for primary, junior-high and high school students.

The Brief

Target audienceļ¼šnational swimming competition for primary, junior-high and high school students & these parents.

How the final design was conceived

It represents an energetic swimmer with the wild splash of water.

Indication of how successful the outcome was in the market

Number of visitors:110%up. Website access:105% up.