FLYING OVER FUJIYAMA

TitleFLYING OVER FUJIYAMA
ClientFUJI-Q AMUSEMENT PARK
Product / ServiceFLYING OVER FUJIYAMA
CategoryA01. 360 Brand & Identity Experience
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company DENTSU CREATIVE X Tokyo, JAPAN

Brief Explanation

Since Mt. Fuji was registered as a World Heritage, not only Japanese but also tourists from all over the world visit Mt. Fuji now. However, there’s only one month available to climb in a year, and very limited fine days to enjoy. How can be able to experience Mt. Fuji through the year without being influenced by weather. That is our challenge. As the best solution, a permanent attraction is built with FujiQ Amusement Park to make people experience Mt. Fuji through the year with five senses. In fact, also successfully attracted more customers and improved brand power.

The Brief

Mt. Fuji is a heritage not only for Japanese but also people all over the world. It’s not generally known, but there’re only a few good days for either viewing or climbing through the year. Moreover, Mt. Fuji brings a risk of death for handicapped, elderly and little children climbers. How can be able to experience Mt. Fuji completely in all seasons through the year without being influenced by weather. Also how many people regardless of age of gender can be able to enjoy Mt. Fuji. That is our mission.

How the final design was conceived

First, on an official website, establish a fictitious travel agency to see Mt. Fuji from the sky in a unique way. Their CAs and pilots put on uniforms, and it’s a long-standing company that has continued from Edo era. This company introduction movie is published on the web site. Before the actual attraction is launched, as maximize this topic on the Internet, it brings a large number of visitors who line up every day.

Indication of how successful the outcome was in the market

Even after half a year since the launch, tourists are still lining up almost every day. Many tourists enjoyed “real” Mt. Fuji. We received many gratitude messages and there are quite a few people moved to tears. Not only those who were unfortunate and were not able to enjoy Mt. Fuji due to bad weather, but we were also able to help those physically challenged, elderly and small children enjoy “real” Mt. Fuji. Of course, the visitors of FujiQ Amusement Park keep increasing, and because of the experience of Mt. Fuji, those who experience it will instantly become fans of FujiQ Amusement Parks.

Credits

Name Company Position
YASUJI KATSUTA DENTSU INC. Executive Creative Director
HIDETAKA NAKAMURA DENTSU INC. Creative Director
MASATOSHI KURITA DENTSU INC. Copywriter
KAZUNORI KAWAGISHI DENTSU INC. Art Director
YOSUKE KIKUCHI DENTSU INC. Account Executive
SHINJI FUKUSHIMA Dentsu Creative Force INC. Agency Producer
KEISUKE KAYAMA DENTSU CREATIVE X INC. Production Producer
KAZUAKI SEKI Triple-O Director