Title | 4&2 |
Brand | ODAKYU ELECTRIC RAILWAY CO. |
Product / Service | 4&2 |
Category | C01. Logo Design |
Entrant | ODAKYU AGENCY Tokyo, JAPAN |
Entrant Company | ODAKYU AGENCY Tokyo, JAPAN |
Advertising Agency | ODAKYU AGENCY Tokyo, JAPAN |
Production Company | NIPPON DESIGN CENTER Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masakazu Fuchigami | Odakyu Agency inc. | Creative Director |
Tomohiro Suwa | Odakyu Agency inc. | Producer |
Daigo Daikoku | Nippon Design Center,Inc. | Art Director / Designer |
Mayumi Sano | Nippon Design Center,Inc. | Designer |
Ryoko Kawahara | Nippon Design Center,Inc. | Copywriter |
Fumi Koike | Illustrator | |
Shuhei Tonami | Photographer | |
Yasuaki Mio | Karappo Inc. | Web Designer |
Tatsuki Suzuki | Nippon Design Center,Inc. | Producer |
Sho Takita | Odakyu Agency inc. | Assistant |
We want to support the healthy, pleasant lifestyles and partnerships of people and their pets. Developing commercial facilities for pet lovers at Kyodo Station is our first step.
Odakyu Electric Railway strives to create new values through services that maximize living comfort for residents along the line. Pet ownership among these residents has increased yearly and people are seeking better lives with their pets. Odakyu line is committed to meeting these needs.
It is said that people began living with dogs 10,000 years ago — a very long-standing tradition of friendship. Now pets and people are closer than ever. They share time together like close family members. So we developed a ‘lifestyle shop’ called 4&2 that supports their shared lives. From beauty, healthcare and foods to goods and accommodations, we seek ways to give pets and people better lives together. “I’m happy as long as she’s happy” and “She’s glad when I’m in a good mood” ― we named the shop 4&2 so every visitors can share these feelings with their pets.
Residents in the Kyodo area have embraced our “Pets are partners, not something we own” concept. The shop opened in March 2015 and by April, visitors had increased by 155%. Sales of our original healthy pet foods and snacks have also been successful.