Title | BOOKS BUILD CHILDREN |
Brand | YOKOHAMA CITY BOARD OF EDUCATION |
Product / Service | LIBRARIAN |
Category | C04. Photography |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Jiro Murayama | Dentsu | Planner |
Miharu Matsunaga | Dentsu | Art Director |
Miyuki Ito | Dentsu | Copywriter |
Takanashi Ryohei | Camera | |
Hayato Satomi | Producer | |
Kaori Tanaka | Retoucher | |
Takuo Saito | Producer | |
Takayuki Inase | Producer | |
Mie Watanabe | Producer | |
Kirara Yamanaka | Producer | |
Misaki Matsui | Producer | |
Zahiri Minoo | Creative Coordinator | |
Ayumi Omori | Director | |
Ryohei Takanashi | Camera | |
Norio Yamazaki | Art | |
Yusuke Uchiyama | Music | |
Masakazu Kitayama | Editor | |
Wang Mandy | Narrator |
Mission Yokohama city has librarians at elementary schools so that kids would interact with books more. Our mission was to recruit librarians who understand the value of books.
In Yokohama city, the number of the children who read books declined .The problem was severe considering about the future and Yokohama city board of education want to solve this problem by requiring librarians and set them at the elementary schools.
Idea Redefine librarian as a job that opens new possibilities for children, helping their mind grow.
Result -Applications increased by 150% compared to last year. -We succeeded in raising awareness and understanding of librarians.