Title | OPTICAT ILLUSION |
Brand | MARS JAPAN |
Product / Service | KALKAN |
Category | B04. Publications & Brand collateral |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company | I&S BBDO Tokyo, JAPAN |
Advertising Agency | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshihisa Ogata | I&S BBDO | Exective Creative Director |
Masaki Honda | I&S BBDO | Creative Director |
Sei Sugiyama | I&S BBDO | Art Director / Designer |
Koji Onishi | I&S BBDO | Strategic Planning Director |
Yuko Watanabe | I&S BBDO | Account Director |
Yuki Hokamaeda | I&S BBDO | Account Director |
Cats are curious by nature. They are fascinated by moving objects, so we created an original optical illusion out of our symbol to appeal our brand's message "Nurture their nature" . They start playing with this "moving picture"! This is the first ever print ad aiming at entertaining cat themselves.