OPTICAT ILLUSION

TitleOPTICAT ILLUSION
BrandMARS JAPAN
Product / ServiceKALKAN
CategoryB04. Publications & Brand collateral
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company I&S BBDO Tokyo, JAPAN
Advertising Agency I&S BBDO Tokyo, JAPAN

Credits

Name Company Position
Yoshihisa Ogata I&S BBDO Exective Creative Director
Masaki Honda I&S BBDO Creative Director
Sei Sugiyama I&S BBDO Art Director / Designer
Koji Onishi I&S BBDO Strategic Planning Director
Yuko Watanabe I&S BBDO Account Director
Yuki Hokamaeda I&S BBDO Account Director

How the final design was conceived

Cats are curious by nature. They are fascinated by moving objects, so we created an original optical illusion out of our symbol to appeal our brand's message "Nurture their nature" . They start playing with this "moving picture"! This is the first ever print ad aiming at entertaining cat themselves.