OFF THE TRACK-HEATER02

TitleOFF THE TRACK-HEATER02
ClientTHE 3RD CAFE BY STANDARD COFFEE
Product/ServiceTHE 3RD CAFE
CategoryB01. Posters
EntrantASATSU-DK Tokyo, JAPAN
Entrant Company ASATSU-DK Tokyo, JAPAN
Advertising Agency ASATSU-DK Tokyo, JAPAN

Brief Explanation

To inform people of the music of the café, as well as giving people the synergy of music and art through a graphic presentation.

The Brief

To inform people of the music of the café, as well as giving people the synergy of music and art through a graphic presentation. 2types of Posters for announcing the DJ event performance on every Tuesday at THE 3RD CAFE. Target:20's femails THE 3RD CAFE by Standard Coffee is middle class coffee shop in business building. In order to increase the female customers, it was held a DJ event. In order to liven up the DJ events, I was asked a poster in order to widely announcement. Budget :¥ 300,000JPY

How the final design was conceived

Poster for a DJ event held every week . Expresses the energy of music by the bending of forks. In addition, by using grass and trees as an inspiration, the theme here is the power of life given by music.

Indication of how successful the outcome was in the market

By the posting of posters liven up the DJ event, female customers has increased

Credits

Name Company Position
Sasuke Hatao ADK Creative Director/Art Director/Designer
KEN SHIMIZU ADK Creative Team
HIDEO FUJIMOTO ADK Creative Team
Akiko Suenaga ADK Creative Curator