Title | FIGHT YOUR AGE |
Brand | BODY SHAPE CORPORATION GROUP |
Product / Service | HAIR MAX SHAMPOO |
Category | B01. Posters |
Entrant | J. WALTER THOMPSON BANGKOK, THAILAND |
Entrant Company | J. WALTER THOMPSON BANGKOK, THAILAND |
Advertising Agency | J. WALTER THOMPSON BANGKOK, THAILAND |
Production Company | VISIONARY GROUP Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Tay GuanHin | J.Walter Thompson Singapore | Global ECD Lux, SE Asia ECD |
Satit Jantawiwat | J.Walter Thompson Bangkok | Chief Creative Officer |
Supachai Toemtechatpong | J.Walter Thompson Bangkok | Creative Director |
Napapatch Kantasil | J.Walter Thompson Bangkok | Associate Creative Director |
Nattakorn Samintharapunya / Annop Khunwong / Supachai Toemtechatpong | J.Walter Thompson Bangkok | Art Director |
Warunyoo Sorasetsakoon / Napapatch Kantasil | J.Walter Thompson Bangkok | Copywriter |
Parinyaporn Srangsomwong | J.Walter Thompson Bangkok | Account Manager |
Kiatsuda Chumjaijit | J.Walter Thompson Bangkok | Agency Producer |
Visionary Group | Visionary Group | Production House |
Among many anti-hair fall products in Thai market, Body Shape Corporation group Co., Ltd., needs to visualize the life-stage of our target consumers and demonstrate product benefits in a different way that fits with the entertaining Thai context.
Hair fall is one of the most significant problems in a man's life. Facing this problem, a man can't help but loses his self-esteem which reflects back on the relationships with others and the value he holds to self. Body Shape Corporation Group Co., Ltd, as the trusted brand in medical & cosmetic industry, understands how external appearance matter to one's life. The company, therefore, holds the desire to help by offering them the irresistible solution.
The response from audience receives likable feedback that Body Shape Corporation group Co., Ltd. decides to publicize as a newspaper ad. Furthermore, the ad enhances the joyous feelings of the audience. In addition, this prevents them from stress which is also another cause of hair fall.
Instead of showing the negative results from hair fall, we've come up with an idea to encourage our targets to fight with the problem they hardly escape, their ages. We demonstrate product benefits of strengthen hair root and reduce hair fall by designing the male character trying to hold & protect his hair from the 10-older-stage-avatars of himself. We distorted the reflection of reality to portray magical realism through caricature that combines photo shooting with computer-generated imagery techniques. As a local brand, our execution is carefully designed to reflect Thai entertainment that perfectly matches with the local Thai context.
The response from audience receives likable feedback that Body Shape Corporation group Co., Ltd. decides to publicize as a newspaper ad. Furthermore, the ad enhances the joyous feelings of the audience. In addition, this prevents them from stress which is also another cause of hair fall.