Title | ALIVE IS OFFLINE |
Brand | GODREJ CONSUMER PRODUCTS |
Product / Service | CINTHOL PERSONAL CARE |
Category | B01. Posters |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company | CREATIVELAND ASIA Mumbai, INDIA |
Advertising Agency | CREATIVELAND ASIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia Pvt.Ltd | Creative Chairman |
Anu Joseph | Creativeland Asia Pvt.Ltd | Executive Creative Director |
Girish Narayandass | Creativeland Asia Pvt.Ltd | Senior Creative Partner - Copy |
Seby John | Creativeland Asia Pvt.Ltd | Creative Partner - Copy |
Radhika Sukhtankar | Creativeland Asia Pvt.Ltd | Senior Creative Partner - Art |
Prasad Ramachandran | Creativeland Asia Pvt.Ltd | Senior Creative Partner - Art |
Pranav Nayak | Creativeland Asia Pvt.Ltd | Young Creative Partner - Copy |
Mithun Rajam | Creativeland Asia Pvt.Ltd | Young Creative Partner - Art |
Swati Dua | Creativeland Asia Pvt.Ltd | Creative Operations Director |
Ankit Mehta | Creativeland Asia Pvt.Ltd | Creative Partner- Digital |
Gaurav Rastogi | Creativeland Asia Pvt.Ltd | Creative Operations Partner |
Rohit Mani | Creativeland Asia Pvt.Ltd | Senior Creative Partner - Planning |
Cinthol wanted to convey the same message in a manner most relevant to today’s social media obsessed audience.
Cinthol is one of the leading personal care brands in India. Under the banner of Alive Is Awesome, the brand has been propagating freshness and invigoration. It urges people to live moments that make them come alive.
The Alive Is Offline film was viewed almost 5 million times across the internet. The campaign reached a total of 5,988,476 people on twitter. A total of 13,177,236 social media impressions were generated. The film has been viewed in over 190 countries. Cinthol’s brand awareness went up by 23%.
Our campaign sprouted from a simple observation. The youth of today was missing out on the grandeur of the real world because they were was too busy admiring the online world. This gave birth to Alive Is Offline. The campaign was led by a digital film which juxtaposed frequently used online terminology against the beauty of the real world.
The Alive Is Offline film was viewed almost 5 million times across the internet. The campaign reached a total of 5,988,476 people on twitter. A total of 13,177,236 social media impressions were generated. The film has been viewed in over 190 countries. Cinthol's brand awareness went up by 23%.