FRENCH HORN

TitleFRENCH HORN
ClientDABUR
Product/ServiceGASTRINA TABLETS
CategoryB01. Posters
EntrantMcCANN WORLDGROUP INDIA Mumbai, INDIA
Entrant Company McCANN WORLDGROUP INDIA Mumbai, INDIA
Advertising Agency McCANN WORLDGROUP INDIA Mumbai, INDIA

Brief Explanation

To communicate Dabur Gastrina’s proven efficacy against gas problems. However, considering it is a distasteful subject, it needed to be handled in an inoffensive, yet, effective manner.

The Brief

Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over Rs 7,073 Crore & Market Capitalisation of US $5 Billion. Building on a legacy of quality and experience of over 130 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.

Results

The campaign created interest amongst the target group, which was evident from rise in sales at over-the-counter medical stores.

How the final design was conceived

A simple yet extremely effective idea was executed in minimum possible production budget. The ad was released in the form of posters.

Indication of how successful the outcome was in the market

The campaign created interest amongst the target group, which was evident from rise in sales at over-the-counter medical stores.

Credits

Name Company Position
Prasoon Joshi McCann Worldgroup Chief Creative Officer
Pradyumna Chauhan McCann Worldgroup National Creative Director
Abhinav Tripathi McCann Worldgroup Executive Creative Director
Puneet Kapoor McCann Worldgroup Executive Creative Director
Sanket Pathare McCann Worldgroup Sr. Creative Director
Vivek Bhambhani McCann Worldgroup Sr. Creative Director
Mangesh Kavale McCann Worldgroup Art Director
Mangesh Kavale McCann Worldgroup Designer
Mangesh Kavale McCann Worldgroup Illustrator