CREATION

TitleCREATION
ClientYOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
Product/ServiceD&AD AWARDS 2014 EXHIBITION IN JAPAN
CategoryB01. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company CREATIVE POWER UNIT Tokyo, JAPAN

Brief Explanation

Client wants to attract more customers to come D&AD exhibition which are little known.

The Brief

We worked on the total design for D&AD awards 2014 exhibition in Japan, from promotional items to the exhibition space.

How the final design was conceived

The design message is 'Creation'. The world in blue represents a creator's mind where an idea is yet to be born. Information connects to one another: its perspective constantly switching from micro to macro - a continuous process of trial and error.The moment of creation is amazingly beautiful.

Indication of how successful the outcome was in the market

We design the entire exhibition ,from the poster to the interior space

Credits

Name Company Position
Yuya Furukawa Dentsu Inc. Executive Creative Director
Yoshihiro Yagi Dentsu Inc. Creative Director / Art Director
Haruko Tsutsui Dentsu Inc. Copywriter
Minami Otsuka Creative Power Unit Designer
Hirono Matsunaga Dentsu Inc. Designer
Yoshiko Tomita Dentsu Inc. Producer
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Producer