GET BACK, TOHOKU

TitleGET BACK, TOHOKU
ClientEAST JAPAN RAILWAY COMPANY
Product / ServiceTOHOKU SHINKANSEN
CategoryB01. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company CREATIVE POWER UNIT Tokyo, JAPAN

Brief Explanation

To provide father railway journey. 4 years have passed since the Great East Japan Earthquake. To keep attracting tourists to the Tohoku Region after the Tohoku Earthquake.

The Brief

Get Back, Tohoku. “A train is a hero” Campaign The joy of travel is a joy of getting on a vehicle. As soon as we board and it begins to take us to our destination, an ordinary day turns into an extraordinary moment and this is when the travel starts. We treated the trains as the main character of this campaign and captured the local trains as if they are the hero.

How the final design was conceived

Posters were put up on nearly all station in Tokyo. And change the scenery of station in Tokyo. Increase train fans by execute the promotion: trip magazine, press advertising, present a T-shirt which local train is motif.

Indication of how successful the outcome was in the market

This campaign successfully inspired a return of the joy of travel in the devastated Tohoku region in Japan.

Credits

Name Company Position
Takuma Takasaki Dentsu Inc. Creative Director
Yoshihiro Yagi Dentsu Inc. Art Director
Hiroshi Ichikura Ichikura Office,inc. Copywriter
Waca Sakamoto Ichikura Office,inc. Copywriter
Daisuke Hatakeyama Creative Power Unit Designer
Fumihito Katamura Fumihito Katamura Photograph Office Photographer
Koji Wada Dentsu Inc. Agency Producer
Yoku Akao Dentsu Inc. Account Executive
Noriaki Iwai Dentsu Inc. Account Executive
Osamu Koiso Yokohama Super Factory Photo Producer
Takako Yamada Yokohama Super Factory Photo Producer
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director