LILY

TitleLILY
ClientRECKITT BENCKISER
Product/ServiceAIR WICK
CategoryB01. Posters
EntrantHAVAS WORLDWIDE KUALA LUMPUR Kuala Lumpur, MALAYSIA
Entrant Company HAVAS WORLDWIDE KUALA LUMPUR Kuala Lumpur, MALAYSIA
Advertising Agency HAVAS WORLDWIDE KUALA LUMPUR Kuala Lumpur, MALAYSIA

Brief Explanation

To launch the new exotic fragrance variants of Air Wick Freshmatic at point of sale.

The Brief

The air freshener aisle is often a sea of sameness. Similar looking packaging, almost identical can sizes, similar sounding names and fragrances.

How the final design was conceived

We produced a 3D die-cut of the flower which the fragrance originated was designed as part of the standee.

Indication of how successful the outcome was in the market

This POS gave Air Wick a larger than life in-store prominence, that not only drove product trials but also user generated postings on social media.

Credits

Name Company Position
Ezra Foo Havas Worldwide Kuala Lumpur Executive Creative Director
Khor Kok Yang Havas Worldwide Kuala Lumpur Creative Director
Khor Kok Yang Havas Worldwide Kuala Lumpur Art Director
Andrew Lim Havas Worldwide Kuala Lumpur Art Director
Matt Wang Havas Worldwide Kuala Lumpur Art Director
Ezra Foo Havas Worldwide Kuala Lumpur Copywriter
Ng Suit Fun Havas Worldwide Kuala Lumpur Graphic Designer
Agnes Thong Havas Worldwide Kuala Lumpur Graphic Designer
Muhammed Syameel Havas Worldwide Kuala Lumpur Graphic Designer
Violet Yee Havas Worldwide Kuala Lumpur Agency Producer
Angie Cheah Havas Worldwide Kuala Lumpur Agency Producer