Title | A HAIR-FREE POSTER |
Brand | OMG CO. |
Product / Service | BEAUTY SALON L'ECRIN |
Category | B01. Posters |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company | I&S BBDO Tokyo, JAPAN |
Advertising Agency | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshihisa Ogata | I&S BBDO | Exective Creative Director |
Yoshiyuki Kaneko | I&S BBDO | Art Director/Designer |
Kohei Omote | I&S BBDO | Copywriter |
SEiBIDO | SEiBIDO | Printer |
Removal of unwanted body hair is a common headache for women. The target women are aware that unwanted hair is there but reluctant to take specific action.
The poster maximizes the presence of unwanted hair and thus motivates the target women to remove hair.
Countless numbers of triangle-shaped cutouts are placed on a white poster board. The cutouts stand upright to simulate unwanted hair in an attempt to give the audience an unpleasant feeling. A female body line is formed by using the contrast between the cutouts and the plain surface on the poster. The design depicts silky-smooth skin that can be brought by the service.
The poster was displayed in the store. The eye-catching design that looks as if numerous hair grows on a board contributed to an increase of inquiries to the salon.