| Title | NAMASTE FOR NEPAL |
| Brand | SAVE THE CHILDREN AUSTRALIA |
| Product / Service | NEPAL EARTHQUAKE APPEAL FUNDRAISER |
| Category | C01. Logo Design |
| Entrant | DDB Sydney, AUSTRALIA |
| Entrant Company | DDB Sydney, AUSTRALIA |
| Advertising Agency | DDB Sydney, AUSTRALIA |
| Media Agency | OMD SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Toby Talbot | DDB Sydney | Chief Creative Officer |
| Steve Jackson | DDB Sydney | Creative Partner/ Copy Writer |
| Noah Regan | DDB Sydney | Creative Partner |
| Ramon Rodriguez | DDB Sydney | Head of Design & Art Director/Designer |
| Trong Ronakiat | DDB Sydney | Art Director |
| Shane Geffen | DDB Sydney | Copywriter |
| Leesa Murray | DDB Sydney | Art Buyer |
| Sevda Cemo | DDB Sydney | Head of Integrated Content |
| Robert Crispe | DDB Sydney | Content Creator |
| Libby Hams | DDB Sydney | Project Director |
| Tim Lunken | DDB Sydney | Project Manager |
| Irena/ Will Kerr | DDB Sydney | Digital Producer |
| Keira Tanko | DDB Sydney | Studio Manager |
We had to create a visual brand identity for our art auction that we could cary through all our communication elements. We wanted it to show how creativity has the power to help recreate the beauty of nepal despite it’s most recent earthquake.
In April 2015 an earthquake devastated Nepal. Relief soon poured in but as the shockwaves wore off so did the urgency in support. To get Nepal top of mind again, we needed a fresh new approach. So we created Namaste for Nepal, an online art auction and reached out to artists near and far for help. Our campaign message focused on how artists have the power to create and that their influence has the power to change the world. Therefore our campaign was created by the artists.
By displaying these pieces in major public transport centers, we encouraged the public to visit and bid on our online art auction and raised awareness around that fact that Nepal still needs ongoing support to truly recover from its most recent Earthquake. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.
The logo displays the two central elements that evoke the campaign’s cause. A seismograph line has been created that displays part of Nepal’s devastating seismograph reading. Within the seismograph the Himalayan peaks are very delicately displayed offering a sense of hope that the beauty of Nepal can be rebuilt.
By displaying these pieces in major public transport centers, we encouraged the public to visit and bid on our online art auction and raised awareness around that fact that Nepal still needs ongoing support to truly recover from its most recent Earthquake. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.