NAMASTE FOR NEPAL

TitleNAMASTE FOR NEPAL
ClientSAVE THE CHILDREN AUSTRALIA
Product/ServiceNEPAL EARTHQUAKE APPEAL FUNDRAISER
CategoryB01. Posters
EntrantDDB Sydney, AUSTRALIA
Entrant Company DDB Sydney, AUSTRALIA
Advertising Agency DDB Sydney, AUSTRALIA
Media Agency OMD SYDNEY, AUSTRALIA
Production Company THE POOL COLLECTIVE Sydney, AUSTRALIA

Brief Explanation

Posters were designed in collaboration with our artists to promote the art auction. Each piece recreated a scene from the devastation in Nepal in a creative and visually emotional way using artist materials. This brought our campaign message to life, that although nature destroys, artists have the power to create.

The Brief

In April 2015 an earthquake devastated Nepal. Relief soon poured in but as the shockwaves wore off so did the urgency in support. To get Nepal top of mind again, we needed a fresh new approach. So we created Namaste for Nepal, an online art auction and reached out to artists near and far for help. Our campaign message focused on how artists have the power to create and that their influence has the power to change the world. Therefore our campaign was created by the artists.

Results

By displaying these pieces in major public transport centers, we encouraged the public to visit and bid on our online art auction and raised awareness around that fact that Nepal still needs ongoing support to truly recover from its most recent Earthquake. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.

How the final design was conceived

Our posters feature artist materials that re-create distinct scenes of earthquake devastation in Nepal, easily recognisable to the viewer. Piece 1: We photographed ripped watercolour paper that resembles the devastation left by the earthquake and drew a young monk beside it to show scale. Piece 2: We photographed a knocked over ink pot to recreate the devastation left by the earthquake and drew a hand emerging from the ink and a local Nepalese man trying to pull his friend to safety. piece 3: We photographed oil paint tubes in a way that mirrors the himalayas mountain range, alluding to how art has the power to change what nature destroys.

Indication of how successful the outcome was in the market

By displaying these pieces in major public transport centers, we encouraged the public to visit and bid on our online art auction and raised awareness around that fact that Nepal still needs ongoing support to truly recover from its most recent Earthquake. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.

Credits

Name Company Position
Toby Talbot DDB Sydney Chief Creative Officer
Steve Jackson DDB Sydney Creative Partner/ Copy Writer
Noah Regan DDB Sydney Creative Partner
Ramon Rodriguez DDB Sydney Head of Design & Art Director/Designer
Trong Ronakiat DDB Sydney Art Director
Shane Geffen DDB Sydney Copywriter
Leesa Murray DDB Sydney Art Buyer
Libby Hams DDB Sydney Project Director
Tim Lunken DDB Sydney Project Manager
Keira Tanko DDB Sydney Studio Manager
Cushla Morton DDB Sydney Producer
David Bell David Bell Illustrator
Danny Eastwood Pool Collective Photographer