Title | TYPOGRAPHY |
Brand | ATAMIRA DANCE COMPANY |
Product / Service | TYPOGRAPHY |
Category | C02. Typography |
Entrant | SAATCHI DESIGN WORLDWIDE Auckland, NEW ZEALAND |
Entrant Company | SAATCHI DESIGN WORLDWIDE Auckland, NEW ZEALAND |
Advertising Agency | SAATCHI DESIGN WORLDWIDE Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Shabnam Shiwan | Saatchi Design Worldwide | Creative Director |
Josephine Ross | Saatchi Design Worldwide | Graphic Designer |
Leah Surynt | Saatchi Design Worldwide | Graphic Designer |
Anushka Bihari | Saatchi Design Worldwide | Graphic Designer |
Atamira Dance company is a New Zealand Maori contemporary dance company. Being of indigenous culture, the company wanted an identity that reflected their cultural heritage.
Atamira Dance company is a New Zealand Maori contemporary dance company. Being of indigenous culture, the company wanted an identity that reflected their cultural heritage.
We observed Atamira’s unique style of dance and were inspired by the strong geometric shapes created during their performances. We created this bespoke typeface to reflect the very nature of the troupe, reminiscent of Maori Tukutuku patterns.
The typeface becomes an integral part of the identity, used as a display font that reflects the striking, dynamic nature of the dance company.