Title | NEBUTA AID LIGHT |
Brand | TAKENAMI HIROO NEBUTA STUDIO |
Product / Service | LAMP |
Category | E03. Other Packaging |
Entrant | YOMIKO ADVERTISING Tokyo, JAPAN |
Entrant Company | YOMIKO ADVERTISING Tokyo, JAPAN |
Advertising Agency | YOMIKO ADVERTISING Tokyo, JAPAN |
Production Company | TAIYO KIKAKU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hiroo Takenami | TAKENAMI HIROO NEBUTA STUDIO | Chief Creative Officer |
Misao Tanaka | YOMIKO ADVERTISING INC. | Executive Creative Director |
Isamu Igarashi | YOMIKO ADVERTISING INC. | Creative Director |
Hiroyuki Kakinuma | YOMIKO ADVERTISING INC. | Creative Director |
Tatsuya Shibutani | Designer | |
Takaaki goto | Designer | |
Yoshinori Otani | YOMIKO ADVERTISING INC. | Creative Director |
RInako Ota | YOMIKO ADVERTISING INC. | Communications Director |
Kazuma Kitada | TAIYO KIKAKU Co.,ltd. | Director |
Shinobu Hata | TAIYO KIKAKU Co.,ltd. | Executive Producer |
Yuriya Ebina | TAIYO KIKAKU Co.,ltd. | Production Manager |
Our challenge is to preserve Nebuta Festival in Aomori. Nebuta Festival is recognized as one of the largest festivals in Japan. The main features of the festival are giant lantern floats which are called Nebuta. However many younger Nebuta craftsmen have been quitting constructing Nebuta, because of their low income. Should this situation remain unchanged, this traditional festival would come to an end because of the lack of craftsmen.
TAKENAMI HIROO NEBUTA STUDIO is an organization to create giant Nebuta floats for Nebuta Festival in Aomori. We have created lamps using pieces of Japanese paper that are cut from a Nebuta lantern float before being disposed for people who want to support the festival. These products can provide financial support for Nebuta craftsmen as well as support the traditional culture.
Should this situation remain unchanged, this traditional festival would come to an end because of the lack of craftsmen. The challenge was to make better financial support and working environments for younger Nebuta craftsmen to keep creating Nebuta floats. The idea was to create products from Japanese paper used to create Nebuta. A brand new product is produced before a nebuta is disposed. From one large nebuta, approximately 200 lamps can be made. This new business model will keep supporting the younger Nebuta crafsmen’s lives and the tradition of the Nebuta Festival.
These lamps are sold at hotels and restaurants as special souvenirs for tourists. Also, the lamps have attracted ample attention on media. We hope that the light of these lamps will become the light of hope for young Nebuta craftsmen. This new business model will keep supporting the younger Nebuta craftsmen’s lives and the tradition of the Nebuta Festival.