| Title | HOTEL JAPAN |
| Brand | HOTEL JAPAN |
| Product / Service | HOTEL JAPAN |
| Category | B04. Publications & Brand collateral |
| Entrant | MORI Tokyo, JAPAN |
| Entrant Company | MORI Tokyo, JAPAN |
| Advertising Agency | MORI Tokyo, JAPAN |
| Advertising Agency 2 | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Morihiro Harano | Mori Inc. | Creative Director/Curator |
| Mitsubai Tokyo | Mitsubai Tokyo | Co Curator |
| Yoshihiro Yagi | Dentsu Inc. | Art Director |
| Haruko Tsutsui | Dentsu Inc. | Copy Writer |
| Scott Lehman | Lehman Advertising Inc. | Copy Writer |
| Taiji Kimura | Pen. Inc. | Designer |
| Daisuke Hatakeyama | Creative Power Unit | Designer |
| Hirono Matsunaga | Dentsu Inc. | Designer |
| Shinya Tamura | Dentsu Ondemand Graphic Inc. | Printing Director |
| Takaya Sakano | Photographer | |
| Yuta Harasawa | TYO PRODUCTIONS1 | Production Manager |
The brief was to design a catalog showing exclusive and selected souvenirs, mostly made in small quantities by Japanese craftsman and artists.
Hotel Japan is a small gift shop to provide the curated souvenirs for creative travelers.
Hotel Japan employs simple design system for its print communication. All of the materials, such as shop card, brochure and ribbon, are printed at the back of designed wrapping papers. Following this system, the latest catalog was designed utilizing the back of the wrapping papers.
The product images were shot in a highly creative style and printed at the back of the wrapping papers. The catalog cannot be seen without cutting out the pages and this reinforce the rarity of the product curated at Hotel Japan, which ultimately enriches the value of the shop — a 'special gift shop'.