Title | LISTENING TO HOPE |
Brand | CHULABHRON HOSPITAL |
Product / Service | CHULABHRON HOSPITAL |
Category | A06. Original Use of Music |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Contributing Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Production Company | BROAD SCOPE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Sanpathit Tavijaroen | The Leo Burnett Group Thailand | Executive Creative Director |
Sanpathit Tavijaroen | The Leo Burnett Group Thailand | Creative Director |
Sanpathit Tavijaroen | The Leo Burnett Group Thailand | Art Director |
Park Wannasiri | The Leo Burnett Group Thailand | Art Director |
Pranod Thiangchaem | The Leo Burnett Group Thailand | Agency Producer |
Menaka Chakritthakul | The Leo Burnett Group Thailand | Art Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Sanpathit Tavijaroen | The Leo Burnett Group Thailand | Copywriter |
Fuad Ahmad | The Leo Burnett Group Thailand | Copywriter |
Cholchanyarach Sansuk | The Leo Burnett Group Thailand | Copywriter |
Varanya Suwankulwilai | The Leo Burnett Group Thailand | Account Director |
Peevara Choonhawongse | The Leo Burnett Group Thailand | Account Executive |
Pranod Thiangchaem | The Leo Burnett Group Thailand | Agency Producer |
Thanakorn Leeramass | The Leo Burnett Group Thailand | Editor |
Pranod Thiangchaem | The Leo Burnett Group Thailand | Photographer |
Thailand ranks no.1 for having most number of cancer patients in Asia. Chulabhorn Hospital, a leading cancer treatment center, has launched a music therapy method to help build cancer patients inner strength through the use of 432Hz music. A type of music which has potential to increase a deep relaxation in human body.
Chulabhorn Hospital, a leading cancer treatment center in Thailand, has launched a music therapy method to help build cancer patients inner strength through the use of 432Hz music. A specific type of music which has potential to increase a deep relaxation in human body. Together with Healthy Life Radio 104.5FM, we turned this concept into a live music program broadcasted nationwide everyday, as a mean to provide therapy to patients and help gathering them to exchange ideas and hope as a cancer patients community to help each other seeking through their anxiety to fight against this deadly decease.
Together with Healthy Life Radio 104.5 FM, Chulabhorn Hospital broadcasted “Listening to Hope” a national live music program transmitting 432 Hz music as a means of providing calmness to patients to help them seek through their anxiety. Patients could easily tune in using any of their radio devices to listen to this program everyday.
This music program has top the chart of all radio program in Thailand, especially amongst cancer patients and their families. Healthy Life Radio 104.5FM’s SMS center, Facebook, and their social channels has bombarded with comments and calls in to talk and exchange ideas. The program reached over one million audience nationwide and increasing everyday. This music program has become a symbolic of hope which those patients had given up long ago.
Listening to hope project was designed by Chulabhorn Hospital in conjunction with Healthy Life Radio 104.5 FM, transmitting a specific 432 Hz in a special live music program broadcasted nationwide in Thailand. This act from Chulabhorn hospital portraits an ideal hope for all cancer patient as a mean to help rebuilding their inner strength to seek through all stage of anxiety to fight against this deadly decease.