LISTENING TO HOPE

TitleLISTENING TO HOPE
BrandCHULABHRON HOSPITAL
Product / ServiceCHULABHRON HOSPITAL
CategoryA06. Original Use of Music
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Entrant Company THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Contributing Company THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Production Company BROAD SCOPE Bangkok, THAILAND

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Sanpathit Tavijaroen The Leo Burnett Group Thailand Executive Creative Director
Sanpathit Tavijaroen The Leo Burnett Group Thailand Creative Director
Sanpathit Tavijaroen The Leo Burnett Group Thailand Art Director
Park Wannasiri The Leo Burnett Group Thailand Art Director
Pranod Thiangchaem The Leo Burnett Group Thailand Agency Producer
Menaka Chakritthakul The Leo Burnett Group Thailand Art Director
Sompat Trisadikun The Leo Burnett Group Thailand Art Director
Sanpathit Tavijaroen The Leo Burnett Group Thailand Copywriter
Fuad Ahmad The Leo Burnett Group Thailand Copywriter
Cholchanyarach Sansuk The Leo Burnett Group Thailand Copywriter
Varanya Suwankulwilai The Leo Burnett Group Thailand Account Director
Peevara Choonhawongse The Leo Burnett Group Thailand Account Executive
Pranod Thiangchaem The Leo Burnett Group Thailand Agency Producer
Thanakorn Leeramass The Leo Burnett Group Thailand Editor
Pranod Thiangchaem The Leo Burnett Group Thailand Photographer

The Campaign

Thailand ranks no.1 for having most number of cancer patients in Asia. Chulabhorn Hospital, a leading cancer treatment center, has launched a music therapy method to help build cancer patients inner strength through the use of 432Hz music. A type of music which has potential to increase a deep relaxation in human body.

Results

Chulabhorn Hospital, a leading cancer treatment center in Thailand, has launched a music therapy method to help build cancer patients inner strength through the use of 432Hz music. A specific type of music which has potential to increase a deep relaxation in human body. Together with Healthy Life Radio 104.5FM, we turned this concept into a live music program broadcasted nationwide everyday, as a mean to provide therapy to patients and help gathering them to exchange ideas and hope as a cancer patients community to help each other seeking through their anxiety to fight against this deadly decease.

Together with Healthy Life Radio 104.5 FM, Chulabhorn Hospital broadcasted “Listening to Hope” a national live music program transmitting 432 Hz music as a means of providing calmness to patients to help them seek through their anxiety. Patients could easily tune in using any of their radio devices to listen to this program everyday.

This music program has top the chart of all radio program in Thailand, especially amongst cancer patients and their families. Healthy Life Radio 104.5FM’s SMS center, Facebook, and their social channels has bombarded with comments and calls in to talk and exchange ideas. The program reached over one million audience nationwide and increasing everyday. This music program has become a symbolic of hope which those patients had given up long ago.

Listening to hope project was designed by Chulabhorn Hospital in conjunction with Healthy Life Radio 104.5 FM, transmitting a specific 432 Hz in a special live music program broadcasted nationwide in Thailand. This act from Chulabhorn hospital portraits an ideal hope for all cancer patient as a mean to help rebuilding their inner strength to seek through all stage of anxiety to fight against this deadly decease.