| Title | HEART BEATS MUSIC |
| Brand | SONY INDONESIA |
| Product / Service | HEADPHONE |
| Category | A06. Original Use of Music |
| Entrant | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Entrant Company | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Contributing Company | HAKUHODO LOTUS Jakarta, INDONESIA |
| Contributing Company 3 | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Contributing Company 4 | I-DAC (THAILAND) Bangkok, THAILAND |
| Contributing Company 2 | CODE GEARS Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Hiroshi Hori | HAKUHODO INC. | Executive Producer |
| Yosuke Miki | HAKUHODO I-STUDIO, INC. | Producer/Planner |
| Ryoji Suzuki | HAKUHODO LOTUS | Assistant Technical Adviser |
| Freddy Tan | I-DAC (THAILAND) CO., LTD. | Creative Producer |
| Anisa Agustin | HAKUHODO LOTUS | Account Executive |
| Aulia Warman | HAKUHODO LOTUS | Creative Supervisor |
| Aji Rahmansyah | HAKUHODO LOTUS | Art Director |
| Surie Inalia | HAKUHODO LOTUS | Copywriter |
| Wimonrat Rittikul | I-DAC (THAILAND) CO., LTD. | Project Manager |
| Pattaramon Tiwanon | I-DAC (THAILAND) CO., LTD. | Project Manager |
| Chet Chaiyan | CODE GEARS CO., LTD. | Director |
| Chatchai Athiwarakun | CODE GEARS CO., LTD. | Programmer |
| Tastraporn Chantanawat | CODE GEARS CO., LTD. | Graphic Designer |
According to increasing mobile users statistic in Indonesia and music consumption technologies 2014, the survey showed increasing mobile users up to 180.1 million in 2014 and Indonesian use music streaming app and media library app 51% in total (Statista 2015). Furthermore, Sony Music Entertainment Indonesia Facebook statistic is increasing to 57,053 fans (Socialbakers, July 2015). Thus, Sony creates the new music entertainment application to response audience requirement and wow the consumers with brand new music experience.
Nowadays, there are many useful music applications to provide consumers to listen music fast, easily and compatible but "Heart Beats Music Application" is the first application to synchronize their own heartbeats and music sound to create totally new music experience to audience. Hence, this application will not only find the perfect tune for every audience occasion but it will actually synchronize music with the heartbeats to make them feel their heartbeats as a music.
Tap the heart button and place finger on a camera lens, then the indicator will provide the music play with the same or similar tempo with audiences' heartbeats. Just tap sync button to synchronize music with heartbeats. Then, audiences can have new music experience which is easy and appropriate to every age, all can enjoy.
The application was published for everyone on google play and audiences could try via installed smartphone together with Sony headphone at Sony Store. This provided consumers the newest music experience which brought the best quality sound via "Heart Beats Music Application". It made target audiences feel deep down the mix with the perfect tempo and heartbeat. The audiences are satisfied and the rating was up to 4 stars on google play, also the customers gave compliment at Sony Store for offline event. It increased headphone sales together with providing the consumers the perfect satisfaction.
Sony wanted to create new experience for audiences for Sony Headphone. "Heart Beats Music Application" provides audiences to explore extensive range with best quality audio from Sony headphone by synchonize heartbeats and music tempo as a new sound. The best part is that audiences can hear remixed sound by heartbeats and music. This will make audiences sensory experience even better than just only ordinary music experience.