Title | FASHION STREET VIEW |
Brand | ME&CITY |
Product / Service | FAST FASHION CLOTHES |
Category | A09. Original Branded Digital or Social media |
Entrant | FRED & FARID SHANGHAI, CHINA |
Entrant Company | FRED & FARID SHANGHAI, CHINA |
Contributing Company | FRED & FARID SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Fred & Farid | FRED & FARID SHANGHAI | Chief Creative Officers |
Feng Huang | FRED/FARID SHANGHAI | Creative Director |
Gregoire Chalopin | FRED & FARID SHANGHAI | Creative Director |
Aser Cao | FRED & FARID SHANGHAI | Copywriter |
YAN ZHANG | FRED & FARID SHANGHAI | Social writer |
PIERRICK JEGOU, NICOLAS LIBERMAN, SYLVIE KINN | FRED & FARID SHANGHAI | Art Director |
VINCENT LU | FRED & FARID SHANGHAI | Account Service |
JING QIAN | FRED & FARID SHANGHAI | Brand Strategist |
LIANG LIAO | FRED & FARID SHANGHAI | Digital Strategist |
SEN LIU, YI ZHANG | FRED & FARID SHANGHAI | Social Planner |
JING ZHANG | FRED & FARID SHANGHAI | Agency Producer |
JOEY WANG | FRED & FARID SHANGHAI | Digital Producer |
Pierrick Jegou | FRED & FARID SHANGHAI | Director & Photographer |
BLINDE WU | FRED & FARID SHANGHAI | Editor & Music Supervisor |
LONG ZHOU, ZHUOQUN WANG, DANIEL SILVA, MARIA GARCIA GONZALEZ | ME&CITY | Client |
ZIQIAN QIAN, SUJIE YAN, JULIE CHEN, CICI BAI, JINGKE ZHANG | TENCENT | Media Cooperation |
Me & City released their new men’s collection,need huge boost to raise brand awareness & sales.
Every Fashion Week, labels stage extravagant shows catering only to the elite. Me&City did the opposite, launching their newest collection with a show tailored to the digital savvy youth: "Fashion Street View." Partnering with Tencent Maps, we re-shot Shanghai's most popular streets, replacing pedestrians with Me&City models. People could buy the featured clothes right off the map. Over 20,000,000 views, 800 times than the audiences of shanghai fashion weeks, products are sold out within 2 weeks after the launch.
Every Fashion Week, labels stage extravagant shows catering only to the elite. Me&City did the opposite, launching their newest collection with a show tailored to the digital savvy youth: "Fashion Street View."
Over 20,000,000 views, 800 times than the audiences of shanghai fashion weeks, products are sold out within 2 weeks after the launch.
Fashion Street View didn't just open up the runway. it put fashion where it mattered most: the streets.