FASHION STREET VIEW

TitleFASHION STREET VIEW
BrandME&CITY
Product / ServiceFAST FASHION CLOTHES
CategoryA09. Original Branded Digital or Social media
EntrantFRED & FARID SHANGHAI, CHINA
Entrant Company FRED & FARID SHANGHAI, CHINA
Contributing Company FRED & FARID SHANGHAI, CHINA

Credits

Name Company Position
Fred & Farid FRED & FARID SHANGHAI Chief Creative Officers
Feng Huang FRED/FARID SHANGHAI Creative Director
Gregoire Chalopin FRED & FARID SHANGHAI Creative Director
Aser Cao FRED & FARID SHANGHAI Copywriter
YAN ZHANG FRED & FARID SHANGHAI Social writer
PIERRICK JEGOU, NICOLAS LIBERMAN, SYLVIE KINN FRED & FARID SHANGHAI Art Director
VINCENT LU FRED & FARID SHANGHAI Account Service
JING QIAN FRED & FARID SHANGHAI Brand Strategist
LIANG LIAO FRED & FARID SHANGHAI Digital Strategist
SEN LIU, YI ZHANG FRED & FARID SHANGHAI Social Planner
JING ZHANG FRED & FARID SHANGHAI Agency Producer
JOEY WANG FRED & FARID SHANGHAI Digital Producer
Pierrick Jegou FRED & FARID SHANGHAI Director & Photographer
BLINDE WU FRED & FARID SHANGHAI Editor & Music Supervisor
LONG ZHOU, ZHUOQUN WANG, DANIEL SILVA, MARIA GARCIA GONZALEZ ME&CITY Client
ZIQIAN QIAN, SUJIE YAN, JULIE CHEN, CICI BAI, JINGKE ZHANG TENCENT Media Cooperation

The Campaign

Me & City released their new men’s collection,need huge boost to raise brand awareness & sales.

Results

Every Fashion Week, labels stage extravagant shows catering only to the elite. Me&City did the opposite, launching their newest collection with a show tailored to the digital savvy youth: "Fashion Street View." Partnering with Tencent Maps, we re-shot Shanghai's most popular streets, replacing pedestrians with Me&City models. People could buy the featured clothes right off the map. Over 20,000,000 views, 800 times than the audiences of shanghai fashion weeks, products are sold out within 2 weeks after the launch.

Every Fashion Week, labels stage extravagant shows catering only to the elite. Me&City did the opposite, launching their newest collection with a show tailored to the digital savvy youth: "Fashion Street View."

Over 20,000,000 views, 800 times than the audiences of shanghai fashion weeks, products are sold out within 2 weeks after the launch.

Fashion Street View didn't just open up the runway. it put fashion where it mattered most: the streets.