|Product / Service||CARREFOUR|
|Category||A02. Non-Fiction: series or film|
|Entrant||INSPIRE ADVERTISING Taipei, CHINESE TAIPEI|
|Entrant Company||INSPIRE ADVERTISING Taipei, CHINESE TAIPEI|
|Contributing Company||INSPIRE ADVERTISING Taipei, CHINESE TAIPEI|
|Production Company||INNOVATION FILMS Tapei City, CHINESE TAIPEI|
|Peggy Hsieh||Inspire Advertising Co., Ltd.||Executive Creative Director|
|Eric Yao||Inspire Advertising Co., Ltd.||Creative Director|
|Hope Tseng||Inspire Advertising Co., Ltd.||Copywriter|
|Eric Yao||Inspire Advertising Co., Ltd.||Art Director|
|Hugo Chiang||Inspire Advertising Co., Ltd.||Art Director|
|Peggy Hsieh||Inspire Advertising Co., Ltd.||Copywriter|
|Mulder Shen||Innovate Films Production||Director|
|Kimmy Liao||Innovate Films Production||Producer|
|Edward Tai||Inspire Advertising||General Manager|
|Daphne Yu||Inspire Advertising||General Deputy Manager|
|Chien Luo||Inspire Advertising||Associate Account Director|
|Titan Liang||Inspire Advertising||Account Manager|
The common way for Taiwanese to celebrate Mother’s day by sending gifts or take the whole family out to have a big meal in a restaurant. Most people do it the same way. We aim to encourage people to prepare the celebration in a refreshing way, or at least try something new. Unlike other competitors in the market, we unveiled a fact that you barely aware in daily life. The reality reveals the interaction you and your families usually do. Engaging people to plan a new celebration for the coming up Mother’s day.
These reality-based interviews have been shared numerously. And received some comments such as: “this video made me want to go home and give my mom a big hug RIGHT NOW!”; “I really should find out what’s my mom’s favorite dish and cook her a nice dinner.”
We see many mothers do their food shopping in Carrefour every day. They pick and choose the ingredients according to the preferences among their family members; however, their children may not tell what their Mom’s favorite dish is. We interviewed some families in Carrefour randomly, and recorded the reactions between moms and their families.
After our campaign launched, Carrefour’s image raised and the sales boost in May.
We interviewed many of our customers in store with one simple question: "What is your family members' favorite dish?" We can found that most housewives/mothers can answer this question quickly, but other members could not, moreover, they even cannot be sure which dish is their family likes the almost.