The Campaign

Entertainment contents like game, SNS, movies and so on mainly for smartphone are constantly increased. Needless to say, their target audience is the young, not related to children and elderly. From this kind of circumstance, online contents are more popular, physical entertainment contents are less and less. However, even after half a year since the launch of Fuji Airways, a permanent attraction, tourists are still lining up almost every day. Many tourists enjoyed “real” Mt. Fuji. We received many gratitude messages and there are quite a few people moved to tears. Not only those who were unfortunate and were not able to enjoy Mt. Fuji due to bad weather, but we were also able to help those physically challenged, elderly and small children enjoy “real” Mt. Fuji. Of course, the visitors of FujiQ Amusement Park keep increasing, Because of the experience of Mt. Fuji, when those people who experience it, they will instantly become fans of FujiQ Amusement Parks.

Results

Just after Mt. Fuji was Mt. Fuji was registered as a World Heritage, this project had started. Out mission was to build a permanent attraction to make many people as possible to experience Mt. Fuji with satisfaction not depending on weather and age. For over the year , by filming from the sky and programming repeatedly, verified a totally new Mt. Fuji experience ever. Lastly, established an official web site as a fictitious Mt. Fuji travel agency for arousing public expectation. Finally, successfully built a permanent attraction.

First, on an official website, establish a fictitious travel agency to see Mt. Fuji from the sky in a unique way. Their CAs and pilots put on uniforms, and it’s a long-standing company that has continued from Edo era. This company introduction movie is published on the web site. Before the actual attraction is launched, as maximize this topic on the Internet, it brings a large number of visitors who line up every day.

Even after half a year since the launch, tourists are still lining up almost every day. Many tourists enjoyed “real” Mt. Fuji. We received many gratitude messages and there are quite a few people moved to tears. Not only those who were unfortunate and were not able to enjoy Mt. Fuji due to bad weather, but we were also able to help those physically challenged, elderly and small children enjoy “real” Mt. Fuji. Of course, the visitors of FujiQ Amusement Park keep increasing, and because of the experience of Mt. Fuji, those who experience it will instantly become fans of FujiQ Amusement Parks.

Mt. Fuji is a heritage not only for Japanese but also people all over the world. It’s not generally known, but there’re only a few good days for either viewing or climbing through the year. Moreover, Mt. Fuji brings a risk of death for handicapped, elderly and little children climbers. How can be able to experience Mt. Fuji completely in all seasons through the year without being influenced by weather. Also how many people regardless of age of gender can be able to enjoy Mt. Fuji. That is our mission. As a solution, permanent contents are created. We have already known that people are no longer satisfied with usual spot advertisings or a temporary campaign. It made us to choose partners elaborately, then successfully build a continuously improving attraction including an actual ride attraction, a preview show movie, the direction in the building, and any other all contents.