Radio Script
B01 / 3 00010 SINGAPORE
Title: BENCH-SINKHOLE
Advertiser: GLAXOSMITHKLINE HONG KONG
Product / Service PANADOL EXTRA ADVANCE
Script In English:
SFX: EERIE ATMOSPHERIC SOUNDS THROUGHOUT

MVO: The creaks echo through the conference room...

SFX: DOOR CREAKS

MVO: ... Like a cavalcade of crickets. Comfort is hard-found on this designer bench, the boss of your boss’s boss believed better than the ones that kept quiet. And as you lean back, the creaking clamour climbs to a crescendo as the bench buckles beneath you, and gravity goes to zero.

SFX: LOW BURR

MVO: And when you come crashing to the floor - oh, yes - there will be some pain. But such a pain is so contrasting...

SFX: EERIE CRASH

MVO: ...To the rumble, the crumble, the land of good Mother Earth sinking, collapsing like some second-rate soufflé.

SFX: DRUM BEATS INTERMITTENTLY

MVO: A violent spasm and you drop a meter in a moment. The ground gives out and you’re left suspended for a split second, then down, deep, dark, feeling like poor Alice, unaware of the awaiting abyss.

(SILENT PAUSE)

MVO: And so you see: a broken bench is certainly no sink hole. There’s pain, and then there’s a different kind of pain. For pains beyond the ordinary, take something extraordinary. Panadol Extra Advance.
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