Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A07 Use of Digital a in a Promotional Campaign
S-DRIVE SAMSUNG S_DRIVE	LEO BURNETT SYDNEY	AUSTRALIA	Silver
SECRETS O.P. NATURAL PRODUCTS ORIENTAL PRINCESS	JWT BANGKOK	THAILAND
THE FORCE SIMULATOR NISSAN NISSAN JUKE	TBWA\HAKUHODO Tokyo	JAPAN
WEAPONS INTEGRATED CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG	OGILVY BEIJING	CHINA
BREAD CLOCK YAMAZAKI BAKING FUNWARI BREAD	ADK JAPAN Tokyo	JAPAN
THE MELBOURNE TWITTER CUP TABCORP HOLDINGS ONLINE BETTING	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	Short List
HACKING HACKERS JAPAN RACING ASSOCIATION HORSE RACING	DENTSU Tokyo	JAPAN
KIRIN DREAM RACE KIRIN COMPANY BEVERAGES	BIRDMAN Tokyo	JAPAN
PEPSI 10 EFFECT PEPSI-COLA (THAI) PEPSI	MINDSHARE THAILAND Bangkok	THAILAND
MAKE EVERY YARD COUNT NIKE NIKE CRICKET	JWT INDIA Bangalore	INDIA	Bronze
LABELS AGAINST WOMEN P&G PHILIPPINES PANTENE	BBDO GUERRERO Makati City	THE PHILIPPINES
RECYCLASS MONDELEZ PHILIPPINES TANG	OGILVY & MATHER PHILIPPINES Makati City	THE PHILIPPINES
THE RSU EXPERIENCE RANGSIT UNIVERSITY RANGSIT UNIVERSITY	MINDSHARE THAILAND Bangkok	THAILAND
MTS BORN FOR THE INTERNET PROMO MTS INDIA MOBILE DATA TELEPHONY	CREATIVELAND ASIA Mumbai	INDIA
A08 Other Digital Solutions in a Promotional Campaign
BANANA TROPHY DOLE JAPAN DOLE BANANA	DENTSU Y&R Tokyo	JAPAN
EXPEDIA VACATIONIZER AIRASIAEXPEDIA MALAYSIA HOLIDAY PACKAGES	CREATIVE JUICE KUALA LUMPUR	MALAYSIA
SAFE TRACKS ETIQA TAKAFUL BERHAD MOTORTAKAFUL	CREATIVE JUICE KUALA LUMPUR	MALAYSIA
KMS SHAGS KAO AUSTRALIA KMS CALIFORNIA	BASHFUL Sydney	AUSTRALIA
NFC TOUCH PRINT BULLSONE RAINOK HYBRID WIPER	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
RAIN-CODES CEBU PACIFIC AIR CEBU PACIFIC	OGILVY & MATHER GROUP HONG KONG	HONG KONG
THE GREAT MONTEITH'S MEATPACK HUNT HEINEKEN NEW ZEALAND MONTEITH'S RANGE	COLENSO BBDO Auckland	NEW ZEALAND
SAVE THE SUNDAE CONE GOLDEN ARCHES RESTAURANT McDONALD'S SUNDAE CONE	LEO BURNETT Kuala Lumpur	MALAYSIA
MOVIE EMOJI SINGTEL SINGTEL MIO TV	OGILVY & MATHER SINGAPORE	SINGAPORE
OFFLINE BOOK MATH PAPER PRESS PRINTED BOOKS	DDB GROUP SINGAPORE	SINGAPORE	Short List
TAIKANG MOMENT TAIKANG LIFE INSURANCE ACCIDENT INSURANCE	CHEIL OPENTIDE Beijing	CHINA
GUIDE DOTS GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE GUIDE DOGS ASSOCIATION OF THE BLIND	Y&R SINGAPORE	SINGAPORE
PIZZA FORECASTER PIZZA HUT SINGAPORE RESTAURANT DELIVERY	JWT SINGAPORE	SINGAPORE
SURPRISE ALARM McDONALD'S BREAKFAST MENU	THE MARKETING STORE Hong Kong	HONG KONG
ALERT SHIRT FOXTEL FOXTEL SPORTS PACKAGE	CHE PROXIMITY Melbourne	AUSTRALIA	Silver
THE GOOD ROAD CASTROL ACTIV/BANGALORE TRAFFIC POLICE ROAD SAFETY AWARENESS	OGILVY & MATHER Bangalore	INDIA
FUNFAIR IN YOUR MOUTH EVENT EBARA FOODS INDUSTRY EBARA VEGETABLE PICKLING BASE	BEACON COMMUNICATIONS Tokyo	JAPAN
KFC PHONE STACK KFC KFC BRAND	BBDO PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Silver
LOOK ADK ADK ADK	ASATSU-DK Tokyo	JAPAN
ANIMATED CITY MATSUYAMA CITY MATSUYAMA CITY	ASATSU-DK Tokyo	JAPAN
ZANPANDA WWF JAPAN FOOD WASTE ISSUE/NON PROFIT	ASATSU-DK Tokyo	JAPAN
I SEE FRIES McDONALD'S CHINA McDONALD'S	DDB Sydney	AUSTRALIA
HIBIKI GLASS SUNTORY HOLDINGS SUNTORY WHISKY HIBIKI	HAKUHODO KETTLE Tokyo	JAPAN	Bronze
PORSCHE MACAN CONSUMER ROADSHOW PORSCHE (CHINA) MOTORS AUTOMOTIVE	JACK MORTON Shanghai	CHINA
WINK & SMILE PROJECT GODIVA JAPAN FACE-RECOGNITION MESSAGE BOOTH FOR GODIVA'S VALENTINE'S DAY CAMPAIGN	IMG SRC Tokyo	JAPAN
LYRIC COKE COCA-COLA GREATER CHINA COCA-COLA	ISOBAR Shanghai	CHINA
3D ON THE ROCKS SUNTORY HOLDINGS SUNTORY WHISKY	TBWA\HAKUHODO Tokyo	JAPAN	Silver
SPRING SANTA CLAUS AJINOMOTO GENERAL FOODS AGF GIFT	DENTSU Tokyo	JAPAN
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL	DDB GROUP MELBOURNE	AUSTRALIA	Short List
RISE AS ONE : THE GAME BUDWEISER RISE AS ONE : THE GAME	AKQA Shanghai	CHINA
FUNFAIR IN YOUR MOUTH CAMPAIGN EBARA FOODS INDUSTRY EBARA VEGETABLE PICKLING BASE	BEACON/LEO BURNETT Tokyo	JAPAN
VIDEO STAMP AUSTRALIA POST VIDEO STAMP	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Short List
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO INTERNAVI	DENTSU Tokyo	JAPAN	Grand Prix
FACE_IN THE PROCTER & GAMBLE COMPANY OF JAPAN PANTENE	DENTSU Tokyo	JAPAN
POKÉMON CHALLENGE GOOGLE GOOGLE MAPS	HAKUHODO Tokyo	JAPAN
PHONE CALLER ID HIJACK BURGERLAB BURGER RESTAURANT	FCB Kuala Lumpur	MALAYSIA

A07 Use of Digital a in a Promotional Campaign
S-DRIVE
SAMSUNG / S_DRIVE

LEO BURNETT SYDNEY

AUSTRALIA

Silver
SECRETS
O.P. NATURAL PRODUCTS / ORIENTAL PRINCESS

JWT BANGKOK

THAILAND
THE FORCE SIMULATOR
NISSAN / NISSAN JUKE

TBWA\HAKUHODO Tokyo

JAPAN
WEAPONS INTEGRATED
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG / CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG

OGILVY BEIJING

CHINA
BREAD CLOCK
YAMAZAKI BAKING / FUNWARI BREAD

ADK JAPAN Tokyo

JAPAN
THE MELBOURNE TWITTER CUP
TABCORP HOLDINGS / ONLINE BETTING

WHYBIN\TBWA GROUP SYDNEY

AUSTRALIA

Short List
HACKING HACKERS
JAPAN RACING ASSOCIATION / HORSE RACING

DENTSU Tokyo

JAPAN
KIRIN DREAM RACE
KIRIN COMPANY / BEVERAGES

BIRDMAN Tokyo

JAPAN
PEPSI 10 EFFECT
PEPSI-COLA (THAI) / PEPSI

MINDSHARE THAILAND Bangkok

THAILAND
MAKE EVERY YARD COUNT
NIKE / NIKE CRICKET

JWT INDIA Bangalore

INDIA

Bronze
LABELS AGAINST WOMEN
P&G PHILIPPINES / PANTENE

BBDO GUERRERO Makati City

THE PHILIPPINES
RECYCLASS
MONDELEZ PHILIPPINES / TANG

OGILVY & MATHER PHILIPPINES Makati City

THE PHILIPPINES
THE RSU EXPERIENCE
RANGSIT UNIVERSITY / RANGSIT UNIVERSITY

MINDSHARE THAILAND Bangkok

THAILAND
MTS BORN FOR THE INTERNET PROMO
MTS INDIA / MOBILE DATA TELEPHONY

CREATIVELAND ASIA Mumbai

INDIA