Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A03 Use of Merchandising/In-Store Marketing
THE WISHING SHIRT EMERALD INTERNATIONAL MENSWEAR RETAILER	TRIAD Colombo	SRI LANKA
AID COUTURE PROCTER & GAMBLE ARIEL & DOWNY PARFUM	LEO BURNETT MANILA	THE PHILIPPINES
THANKFUL RECEIPTS PROJECT EK-CHAI DISTRIBUTION SYSTEM TESCO LOTUS	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
MY FAVORITE PHRASE SHINCHO.INC BOOK	HAKUHODO THE DAY Tokyo	JAPAN
CHANGE THE BOTTLE, CHANGE THE GAME LION BEER	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Short List
GUM MESSAGES WRIGLEY CONFECTIONERY (CHINA) DOUBLEMINT	PROXIMITY CHINA Guangzhou	CHINA
A CAPPUCCINO THAT SOLD A BEAUTY PRODUCT UNILEVER POND'S BB+	MINDSHARE Mumbai	INDIA
TAB-BACK GOLD IN BRAZIL TABCORP HOLDINGS WAGERING AND GAMING	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA
ANALOG STORE GOLDEN ARCHES DEVELOPMENT CORPORATION McDONALD'S	LEO BURNETT MANILA	THE PHILIPPINES
THE LOVE DELIVERY BOX GOME ELECTRICAL APPLIANCES HOLDING RETAIL	JWT BEIJING	CHINA
REVERSIBLE BARCODE LIFE NUTRITION HEALTH SUPPLEMENTS	CHEIL HONG KONG	HONG KONG
BOOBS PACIFIC BRANDS UNDERWEAR GROUP BONDS	CLEMENGER BBDO MELBOURNE	AUSTRALIA
A04 Product Launch/Re-launch/Shopper Marketing
HEART RACING HOLDEN NZ BARINA RS	OGILVY & MATHER Auckland	NEW ZEALAND
AIR-OIL PHILIPS PHILIPS AIR FRYER	OGILVY & MATHER SINGAPORE	SINGAPORE
JOURNEY FROM THE CUPOARD TO THE FRIDGE MONDELEZ INDIA FOOD PRODUCT	MONDELEZ INTERNATIONAL Mumbai	INDIA
McDONALD'S HAPPY NEWS McDONALD'S RESTAURANTS (HONG KONG) 2014 NEW YEAR CAMPAIGN	DDB GROUP HONG KONG	HONG KONG
RETURN OF THE ASHES HHK INTERTRADE CARAN DACHE & FOREST CONTROL	OGILVY & MATHER Bangkok	THAILAND
PHUBBING MACQUARIE DICTIONARY DICTIONARY	McCANN MELBOURNE	AUSTRALIA
THE SMALLEST VALUE FLYER TMB BANK PUBLIC TMB NO FIXED	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
MAXIBON HANGRYMAN PETERS ICE CREAM MAXIBON	LEO BURNETT MELBOURNE	AUSTRALIA
THE BOTTLED WALKMAN SONY NEW ZEALAND PRODUCT LAUNCH - RETAIL ADVERTISING	FCB NEW ZEALAND Auckland	NEW ZEALAND	Silver
PERFORMAN RECKITT BENCKISER DUREX PERFORMA	PHD HONG KONG	HONG KONG
SLURPEE XPANDINATOR 7-ELEVEN SLURPEE	LEO BURNETT MELBOURNE	AUSTRALIA
INTEL MY DISCOVERIES @ RETAIL INTEL TECHNOLOGY INDIA PERSONAL COMPUTERS	PULP STRATEGY COMMUNICATIONS New Delhi	INDIA
RADIANT RETURN PZ CUSSONS LAUNDRY DETERGENT	DDB GROUP MELBOURNE	AUSTRALIA	Bronze
PEPSI 10 EFFECT PEPSI-COLA (THAI) PEPSI	MINDSHARE THAILAND Bangkok	THAILAND
GOODBYE PORK PIE BMW GROUP NEW ZEALAND MINI	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
MAXX CHALLENGE PEPSI-COLA (THAI) LAY'S	MINTERACTION Bangkok	THAILAND
A05 Use of Broadcast in a Promotional Campaign
UGLY PORTRAIT SPACE WORLD AMUSEMENT PARK “SPACE WORLD”	I&S BBDO Tokyo	JAPAN
WEATHER GIRL RECKITT BENCKISER, HONG KONG DETTOL - PERSONAL CARE	HAVAS WORLDWIDE HONG KONG Hong Kong	HONG KONG
ALERT SHIRT FOXTEL FOXTEL SPORTS PACKAGE	CHE PROXIMITY Melbourne	AUSTRALIA
SECRETS O.P. NATURAL PRODUCTS ORIENTAL PRINCESS	JWT BANGKOK	THAILAND
SMART USE OF SPACE IKEA IKEA	OGILVY & MATHER Taipei	CHINESE TAIPEI
A06 Use of Print or Standard Outdoor in a Promotional Campaign
TREASURE MAP OF NEWSPAPERS YOMIURI SHIMBUN/THE ASAHI SHIMBUN/THE MAINICHI NEWSPAPERS/THE NIKKEINEWS PAPER NEWSPAPER	DENTSU CHUBU Nagoya	JAPAN
THE BEST PLACE FOR GRATITUDE KINTETSU CORPORATION RAILWAY, HOTEL & LEISURE	FRONTAGE Tokyo	JAPAN
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS DRONE STRIKES COLLATERAL DAMAGE AWARENESS	BBDO PAKISTAN Lahore	PAKISTAN	Bronze
ADIDAS CROSSWORD ADIDAS SHOES	TBWA\INDIA Mumbai	INDIA
MAWBIMA-MOSQUITO REPELLANT PAPER CEYLON NEWSPAPERS MAWBIMA	LEO BURNETT SOLUTIONS Colombo	SRI LANKA
THE GRAZIA EXPERIMENT P&G INDIA GILLETTE	BBDO INDIA Mumbai	INDIA
A07 Use of Digital a in a Promotional Campaign
OASIS STATUE FACTORY CALPIS CALPIS OASIS	DENTSU Tokyo	JAPAN
FACT 15TH ANNIVERSARY WEB MUSIC VIDEO AVEX ENTERTAINMENT MUSIC ARTIST	EPOCH Tokyo	JAPAN
HEART RACING HOLDEN NZ BARINA RS	OGILVY & MATHER Auckland	NEW ZEALAND
THE AVERAGE EMPLOYEES HAKUHODO / HAKUHODO DY MEDIA PARTNERS HAKUHODO / HAKUHODO DY MEDIA PARTNERS	HAKUHODO Tokyo	JAPAN
911 BIRTHDAY SONG PORSCHE (CHINA) MOTORS 911	FRED & FARID SHANGHAI	CHINA
THE GOOD ROAD CASTROL ACTIV/BANGALORE TRAFFIC POLICE ROAD SAFETY AWARENESS	OGILVY & MATHER Bangalore	INDIA
KFC PHONE STACK KFC KFC BRAND	BBDO PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Short List
LET THE FUTURE SHINE JAGUAR CAR	PHLUENCY INTERACTIVE (CHINA) Shanghai	CHINA
GORILLA EYE PROJECT ONE SKY, ONE ROAD PANASONIC CORPORATION GORILLA EYE	HAKUHODO PRODUCT'S Tokyo	JAPAN
PAPER CRAFT SEARCH ENGINE 3M JAPAN SCOTCH®	ASATSU-DK Tokyo	JAPAN
TAOBAO HIJACK GREEN PEACE GREEN PEACE	SAATCHI & SAATCHI CHINA Hong Kong	HONG KONG

A03 Use of Merchandising/In-Store Marketing
THE WISHING SHIRT
EMERALD INTERNATIONAL / MENSWEAR RETAILER

TRIAD Colombo

SRI LANKA
AID COUTURE
PROCTER & GAMBLE / ARIEL & DOWNY PARFUM

LEO BURNETT MANILA

THE PHILIPPINES
THANKFUL RECEIPTS PROJECT
EK-CHAI DISTRIBUTION SYSTEM / TESCO LOTUS

THE LEO BURNETT GROUP THAILAND Bangkok

THAILAND
MY FAVORITE PHRASE
SHINCHO.INC / BOOK

HAKUHODO THE DAY Tokyo

JAPAN
CHANGE THE BOTTLE, CHANGE THE GAME
LION / BEER

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND

Short List
GUM MESSAGES
WRIGLEY CONFECTIONERY (CHINA) / DOUBLEMINT

PROXIMITY CHINA Guangzhou

CHINA
A CAPPUCCINO THAT SOLD A BEAUTY PRODUCT
UNILEVER / POND'S BB+

MINDSHARE Mumbai

INDIA
TAB-BACK GOLD IN BRAZIL
TABCORP HOLDINGS / WAGERING AND GAMING

WHYBIN\TBWA GROUP SYDNEY

AUSTRALIA
ANALOG STORE
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S

LEO BURNETT MANILA

THE PHILIPPINES
THE LOVE DELIVERY BOX
GOME ELECTRICAL APPLIANCES HOLDING / RETAIL

JWT BEIJING

CHINA
REVERSIBLE BARCODE
LIFE NUTRITION / HEALTH SUPPLEMENTS

CHEIL HONG KONG

HONG KONG
BOOBS
PACIFIC BRANDS UNDERWEAR GROUP / BONDS

CLEMENGER BBDO MELBOURNE

AUSTRALIA