| Title | TOUCHABLE YEARBOOK |
| Brand | 3D TEK |
| Product / Service | YEARBOOK FOR THE BLIND |
| Category | A01. Use of promotional stunts/live advertising/live shows/concerts & festivals |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production Company | WONDERBOYS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Amber Cho | INNOCEAN Worldwide | Creative Director |
| Bong Chun Kwon | INNOCEAN Worldwide | Art Director |
| Sung Hun Moon | INNOCEAN Worldwide | Copywriter |
| Nari Moon | INNOCEAN Worldwide | Art Director |
| Jee Yeon Kang | INNOCEAN Worldwide | Copywriter |
| Woo Hyun Park | INNOCEAN Worldwide | Art Director |
| Young Man Kim | Wonder Boys Film | Producer |
| Young Moon Lee | Saint Banana | Director |
| Kyung Jin Kim | Saint Banana | Director |
| Seong Lae Hong | Stone Sound Works | Sound Supervisor |
| Sang Won Lee | Stone Sound Works | Sound Engineer |
| Jung A Kim | INNOCEAN Worldwide | Executive Creative Director |
| Kwang Seo Kim | Vixen | Post Production |
| Jin Park | Vixen | Post Production |
| Choong Young Oh | Submarine 9 | Post Production |
| Jun Ki Lee | Wonder Boys Film | Executive Producer |
| Jaehyun Park | 3D Tek | Marketing Manager |
| Han Jeong Seok | INNOCEAN Worldwide | Chief Creative Officer |
The client wanted to expose their brand and business informing the public how 3D printing technology can be used better in real life. We found blind students didn’t have yearbooks, so let them have yearbooks which they can read.
We chose Seoul National School for the Blind and gave graduating students surprising presents, Touchable Yearbook. We printed their faces by 3D printers. The surprising gifts were delivered to the graduation day which more than 2,000 people attended.
Touchable Yearbook made a huge impression to more than 2,000 people attending at the graduation. They spread the invention via their mouths. The client were estimated to give impressions to at least 2,000 people and to build strong brand relationship with the audiences. Moreover, the students can keep their memories alive now by the invention.
The students and people attending at the graduation were exposed to the invention for the first time, Touchable Yearbook, which was created by 3D printing technology. People on the spot believed how the 3D printing technology could change the world.