Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Use of promotional stunts/live advertising/live shows/concerts & festivals
HONDA H2O HONDA HONDA FCX	LEO BURNETT MELBOURNE	AUSTRALIA	Short List
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM	DENTSU Tokyo	JAPAN	Short List
NIKE HOUSE OF MAMBA NIKE SHANGHAI NIKE BASKETBALL CHINA	AKQA London	UNITED KINGDOM	Short List
CEBUANA REMEET CEBUANA LHUILLIER MONEY REMITTANCE	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES	Short List
WIPE OFF 5 TRANSPORT ACCIDENT COMMISSION ROAD SAFETY	GREY MELBOURNE	AUSTRALIA	Short List
DREAM2ADVANCE VISA WWW.DREAM2ADVANCE.COM	BBDO INDIA Mumbai	INDIA	Bronze
ZOO JEANS KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB ZOO JEANS	I&S BBDO Tokyo	JAPAN	Bronze
JUMP PUMP HINDUSTAN UNILEVER TOILET SOAP	GEOMETRY GLOBAL Mumbai	INDIA	Bronze
ANZ GAYTMS ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Silver
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA MELBOURNE REMOTE CONTROL TOURIST	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Silver
BRING DOWN THE KING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Gold Spike
TUI CATCH A MILLION HEINEKEN NEW ZEALAND TUI BEER	APOLLONATION Auckland	NEW ZEALAND	Gold Spike
A02 Use of exhibitions and installations
NO CHILD BRIDES CHILD SURVIVAL INDIA CHILD SURVIVAL INDIA	HAVAS WORLDWIDE INDIA Gurgaon	INDIA	Short List
SADDLE BLOSSOMS COGOO / CLEAN CITY ORGANIZATION STOP ABANDONING BICYCLES	TBWA\HAKUHODO Tokyo	JAPAN	Short List
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS DRONE STRIKES COLLATERAL DAMAGE AWARENESS	BBDO PAKISTAN Lahore	PAKISTAN	Bronze
UNGIVEN GIFTS TRANSPORT ACCIDENT COMMISSION ROAD SAFETY	GREY MELBOURNE	AUSTRALIA	Silver
ANZ GAYTMS ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Silver
WORDS CAN BE WEAPONS CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG	OGILVY BEIJING	CHINA	Silver
A03 Use of Merchandising/In-Store Marketing
COKE 2ND LIFE CAPS COCA-COLA COKE 2ND LIFE FREE BOTTLE CAPS	OGILVY BEIJING	CHINA	Short List
CHANGE THE BOTTLE, CHANGE THE GAME LION BEER	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Short List
GIFT BOX THE SALVATION ARMY, CROWN RELOCATIONS RE-CYCLING	LEO BURNETT HONG KONG	HONG KONG	Bronze
MOZZIE BOX SP BREWERY SP LAGER	GPY&R Brisbane	AUSTRALIA	Bronze
A04 Product Launch/Re-launch/Shopper Marketing
RADIANT RETURN PZ CUSSONS LAUNDRY DETERGENT	DDB GROUP MELBOURNE	AUSTRALIA	Bronze
THE BOTTLED WALKMAN SONY NEW ZEALAND PRODUCT LAUNCH - RETAIL ADVERTISING	FCB NEW ZEALAND Auckland	NEW ZEALAND	Silver
A06 Use of Print or Standard Outdoor in a Promotional Campaign
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS DRONE STRIKES COLLATERAL DAMAGE AWARENESS	BBDO PAKISTAN Lahore	PAKISTAN	Bronze
A07 Use of Digital a in a Promotional Campaign
KFC PHONE STACK KFC KFC BRAND	BBDO PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Short List
THE MELBOURNE TWITTER CUP TABCORP HOLDINGS ONLINE BETTING	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	Short List
MAKE EVERY YARD COUNT NIKE NIKE CRICKET	JWT INDIA Bangalore	INDIA	Bronze
S-DRIVE SAMSUNG S_DRIVE	LEO BURNETT SYDNEY	AUSTRALIA	Silver
A08 Other Digital Solutions in a Promotional Campaign
OFFLINE BOOK MATH PAPER PRESS PRINTED BOOKS	DDB GROUP SINGAPORE	SINGAPORE	Short List
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL	DDB GROUP MELBOURNE	AUSTRALIA	Short List
VIDEO STAMP AUSTRALIA POST VIDEO STAMP	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Short List
HIBIKI GLASS SUNTORY HOLDINGS SUNTORY WHISKY HIBIKI	HAKUHODO KETTLE Tokyo	JAPAN	Bronze
3D ON THE ROCKS SUNTORY HOLDINGS SUNTORY WHISKY	TBWA\HAKUHODO Tokyo	JAPAN	Silver
ALERT SHIRT FOXTEL FOXTEL SPORTS PACKAGE	CHE PROXIMITY Melbourne	AUSTRALIA	Silver
KFC PHONE STACK KFC KFC BRAND	BBDO PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Silver
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO INTERNAVI	DENTSU Tokyo	JAPAN	Grand Prix
A09 Use of Social in a Promotional Campaign
LEARNINGS FROM SEEK LEARNINGS SEEK ONLINE EDUCATION PROVIDER	LEO BURNETT MELBOURNE	AUSTRALIA	Short List
PHUBBING MACQUARIE DICTIONARY DICTIONARY	McCANN MELBOURNE	AUSTRALIA	Short List
FOOTIFY FM NATIONAL AUSTRALIA BANK FOOTIFY FM	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Short List
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL	DDB GROUP MELBOURNE	AUSTRALIA	Bronze
ANIMAL STRIKE PAW JUSTICE CHARITY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Bronze
MAKE EVERY YARD COUNT NIKE NIKE CRICKET	JWT INDIA Bangalore	INDIA	Bronze
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA MELBOURNE REMOTE CONTROL TOURIST	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Gold Spike
B01 Corporate Image & Information
PLASTIC BOTTLE LIFE VEST NUTIFOOD NUTRITION PRODUCTS	Y&R VIETNAM Ho Chi Minh City	VIETNAM	Short List
#THEWORLDS1STCROWDSOURCED3DPRINTEDQRCODELIVESTREAMEDVIAGOPROTOSMARTPHONEDRONEDEL ADMA CREATIVE FUEL	CUMMINS & PARTNERS Melbourne	AUSTRALIA	Short List
B02 Fast Moving Consumer Goods
MOZZIE BOX SP BREWERY SP LAGER	GPY&R Brisbane	AUSTRALIA	Short List
COKE 2ND LIFE CAPS COCA-COLA COKE 2ND LIFE FREE BOTTLE CAPS	OGILVY BEIJING	CHINA	Short List
HIBIKI GLASS SUNTORY HOLDINGS SUNTORY WHISKY HIBIKI	HAKUHODO KETTLE Tokyo	JAPAN	Short List
RADIANT RETURN PZ CUSSONS LAUNDRY DETERGENT	DDB GROUP MELBOURNE	AUSTRALIA	Bronze
KFC PHONE STACK KFC KFC BRAND	BBDO PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Bronze
TUI BEER PLUMBER HEINEKEN NEW ZEALAND TUI BEER	SAATCHI & SAATCHI Auckland	NEW ZEALAND	Bronze
TUI CATCH A MILLION HEINEKEN NEW ZEALAND TUI BEER	APOLLONATION Auckland	NEW ZEALAND	Silver
3D ON THE ROCKS SUNTORY HOLDINGS SUNTORY WHISKY	TBWA\HAKUHODO Tokyo	JAPAN	Silver
B03 Consumer Products (incl. durable goods)
HONDA H2O HONDA HONDA FCX	LEO BURNETT MELBOURNE	AUSTRALIA	Short List
MAKE EVERY YARD COUNT NIKE NIKE CRICKET	JWT INDIA Bangalore	INDIA	Bronze
REINVENTING THE AUTOGRAPH ADIDAS SPORTSWEAR	TBWA\SINGAPORE	SINGAPORE	Silver
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO INTERNAVI	DENTSU Tokyo	JAPAN	Silver
B04 Consumer Services
OFFLINE BOOK MATH PAPER PRESS PRINTED BOOKS	DDB GROUP SINGAPORE	SINGAPORE	Short List
ANZ GAYTMS ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze
GIFT BOX THE SALVATION ARMY, CROWN RELOCATIONS RE-CYCLING	LEO BURNETT HONG KONG	HONG KONG	Silver
BRING DOWN THE KING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Silver
MAWBIMA-MOSQUITO REPELLANT PAPER CEYLON NEWSPAPERS MAWBIMA	LEO BURNETT SOLUTIONS Colombo	SRI LANKA	Silver
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA MELBOURNE REMOTE CONTROL TOURIST	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Silver
B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
NO CHILD BRIDES CHILD SURVIVAL INDIA CHILD SURVIVAL INDIA	HAVAS WORLDWIDE INDIA Gurgaon	INDIA	Short List
AID COUTURE PROCTER & GAMBLE ARIEL & DOWNY PARFUM	LEO BURNETT MANILA	THE PHILIPPINES	Short List
DUPÉ YARRA VALLEY WATER WATER UTILITIES	OGILVY MELBOURNE	AUSTRALIA	Short List
#UNSELFIE TYPHOON YOLANDA APPEAL FUNDRAISING	BBDO GUERRERO Makati City	THE PHILIPPINES	Short List
SHARE MY DABBA HAPPY LIFE WELFARE & DABBAWALA FOUNDATION SHARE MY DABBA	McCANN WORLDGROUP Mumbai	INDIA	Short List
WORLD UNDER WATER CARBONSTORY SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT	BBDO PROXIMITY SINGAPORE	SINGAPORE	Short List
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL	DDB GROUP MELBOURNE	AUSTRALIA	Bronze
DREAM2ADVANCE VISA WWW.DREAM2ADVANCE.COM	BBDO INDIA Mumbai	INDIA	Bronze
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS DRONE STRIKES COLLATERAL DAMAGE AWARENESS	BBDO PAKISTAN Lahore	PAKISTAN	Bronze
WORDS CAN BE WEAPONS CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG	OGILVY BEIJING	CHINA	Silver
ANIMAL STRIKE PAW JUSTICE CHARITY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Gold Spike
C01 Integrated Campaign Led by Promo & Activation
HEART RACING HOLDEN NZ BARINA RS	OGILVY & MATHER Auckland	NEW ZEALAND	Short List
AID COUTURE PROCTER & GAMBLE ARIEL & DOWNY PARFUM	LEO BURNETT MANILA	THE PHILIPPINES	Short List
WORDS CAN BE WEAPONS CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG	OGILVY BEIJING	CHINA	Bronze
TUI CATCH A MILLION HEINEKEN NEW ZEALAND TUI BEER	APOLLONATION Auckland	NEW ZEALAND	Bronze
SAFE DRIVING PROGRAM SAMSUNG S_DRIVE	LEO BURNETT SYDNEY	AUSTRALIA	Silver

A01 Use of promotional stunts/live advertising/live shows/concerts & festivals
HONDA H2O
HONDA / HONDA FCX

LEO BURNETT MELBOURNE

AUSTRALIA

Short List
REVIVING LEGENDS
JAPAN SPORT COUNCIL / NATIONAL STADIUM

DENTSU Tokyo

JAPAN

Short List
NIKE HOUSE OF MAMBA
NIKE SHANGHAI / NIKE BASKETBALL CHINA

AKQA London

UNITED KINGDOM

Short List
CEBUANA REMEET
CEBUANA LHUILLIER / MONEY REMITTANCE

ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES

Short List
WIPE OFF 5
TRANSPORT ACCIDENT COMMISSION / ROAD SAFETY

GREY MELBOURNE

AUSTRALIA

Short List
DREAM2ADVANCE
VISA / WWW.DREAM2ADVANCE.COM

BBDO INDIA Mumbai

INDIA

Bronze
ZOO JEANS
KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB / ZOO JEANS

I&S BBDO Tokyo

JAPAN

Bronze
JUMP PUMP
HINDUSTAN UNILEVER / TOILET SOAP

GEOMETRY GLOBAL Mumbai

INDIA

Bronze
ANZ GAYTMS
ANZ / ANZ BANK

WHYBIN\TBWA GROUP MELBOURNE

AUSTRALIA

Silver
MELBOURNE REMOTE CONTROL TOURIST
TOURISM VICTORIA / MELBOURNE REMOTE CONTROL TOURIST

CLEMENGER BBDO MELBOURNE

AUSTRALIA

Silver
BRING DOWN THE KING
SKY TELEVISION / GAME OF THRONES SEASON 4 LAUNCH

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND

Gold Spike
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND / TUI BEER

APOLLONATION Auckland

NEW ZEALAND

Gold Spike

A04 Product Launch/Re-launch/Shopper Marketing
RADIANT RETURN
PZ CUSSONS / LAUNDRY DETERGENT

DDB GROUP MELBOURNE

AUSTRALIA

Bronze
THE BOTTLED WALKMAN
SONY NEW ZEALAND / PRODUCT LAUNCH - RETAIL ADVERTISING

FCB NEW ZEALAND Auckland

NEW ZEALAND

Silver

A06 Use of Print or Standard Outdoor in a Promotional Campaign
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS

BBDO PAKISTAN Lahore

PAKISTAN

Bronze