SBS FARGO

TitleSBS FARGO
ClientSPECIAL BROADCASTING SERVICE (SBS)
Product/ServiceTV
CategoryB01. Art Direction
EntrantJOY Sydney, AUSTRALIA
Entrant Company JOY Sydney, AUSTRALIA
Advertising Agency JOY Sydney, AUSTRALIA
Media Agency RAZOR Sydney, AUSTRALIA
Production Company THE POOL COLLECTIVE Sydney, AUSTRALIA

English Translation of Main Headlines

To launch FARGO, the new 10 part television series based on the cult classic and Academy Award winning film, we wanted to create an extraordinary idea that reflected the show’s brutal themes. Blood containing the DNA of a Fargo, North Dakotan resident was frozen to the same sub zero temperatures experienced in the American mid west city (-38F) to form the title of the show. The inside of the JCDecaux panel was also frozen. We carved the interiors using ice picks, chainsaws, blowtorches, heated knives and hammers to create the coldest and bloodiest of campaigns.

Credits

Name Company Position
Christy Peacock Joy Agency Executive Creative Director
Dean Hamilton Joy Agency Creative Director/Writer
Alex Tracy Joy Agency Account Director
Danny Eastwood Pool Collective Photographer