| Title | RAFTING |
| Brand | MUNICIPALITY OF QUEZON PROVINCE |
| Product / Service | MUNICIPALITY OF QUEZON PROVINCE |
| Category | B03. Illustration |
| Entrant | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
| Entrant Company | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
| Advertising Agency | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Ompong Remigio | Campaigns/Grey | Chief Creative Officer |
| Mel Aguinaldo | Campaigns/Grey | Creative Director |
| Jan Sarmiento | Campaigns/Grey | Art Director |
| Peter Mutuc | Campaigns/Grey | Art Director |
| Noel Orosa | Campaigns/Grey | Copywriter |
| Emil Cruz | Campaigns/Grey | Producer |
| Baus Rufo | Campaigns/Grey | Account Manager |
| Mon Pineda | Campaigns/Grey | Photographer |
| Apol Villaluna | Campaigns/Grey | Photographer |
| Gredge Salvador | Campaigns/Grey | Fa Artist |
| Carlo Franco | Campaigns/Grey | Fa Artist |
Lack of jobs forced the people of Quezon Province to burn trees for charcoal livelihood. The result: flash floods. In 2010, the new mayor came up with the idea of making white water rafts out of old tires. This new industry gave the people of Barangay Tanauan in Quezon a new livelihood and it gave the tourists a new reason to visit. Now they need more tires to sustain the momentum. This campaign is a tire donation drive to help sustain Quezon's new industry.