| Title | SMART CABRIO ALLEY |
| Brand | MERCEDES-BENZ |
| Product / Service | SMART CABRIO |
| Category | A08. Cars & Automotive Services |
| Entrant | BBDO CHINA Beijing, CHINA |
| Entrant Company | BBDO CHINA Beijing, CHINA |
| Advertising Agency | BBDO CHINA Beijing, CHINA |
| Advertising Agency 2 | PROXIMITY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Leong Wai Foong | BBDO Greater China | Executive Creative Director |
| Arthur Tsang | BBDO Beijing | Executive Creative Director |
| Howard Mok | BBDO Beijing | Deputy Executive Creative Director |
| Gin Tee | BBDO Beijing | Creative Director |
| Gin Tee, Woody Hu, Magic Xu | BBDO Beijing | Art Director |
| Arthur Tsang, Lakuta Li | BBDO Beijing | Copy Writer |
| Digi Wu | BBDO Beijing | Group Account Director |
| Fred Wang | BBDO Beijing | Account Manager |
| A+ Photography | Additional company | |
| Procolor | Additional company |