Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
B03 Consumer Services
NRMA-CRASHED CAR SHOWROOM INSURANCE AUSTRALIA GROUP INSURANCE	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	ELEVEN PR Sydney	AUSTRALIA
B04 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS DRONE STRIKES COLLATERAL DAMAGE AWARENESS	BBDO PAKISTAN Lahore	PAKISTAN			Bronze
WORLD UNDER WATER CARBONSTORY SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT	BBDO PROXIMITY SINGAPORE	SINGAPORE
BLIND TASTE THAILAND ASSOCIATION OF THE BLIND THAIRATH TV	BBDO PROXIMITY THAILAND Bangkok	THAILAND
#WOMENAGAINSTABUSE WOMEN AND MEN PROGRESSIVE MOVEMENT FOUNDATION ANTI-WOMAN ABUSE	BBDO PROXIMITY THAILAND Bangkok	THAILAND	BANGORR IDEA & BRANDING Bangkok	THAILAND
WHERE IS THE LION? SAVE THE LION! LION AID WILDLIFE CONSERVATION	CHEIL WORLDWIDE Seoul	SOUTH KOREA
INVISIBLE PEOPLE UNHCR A REFUGEE EXHIBITION CAMPAIGN	CHEIL WORLDWIDE Seoul	SOUTH KOREA
THE LIGHT BAG SALAAM BAALAK TRUST SALAAM BAALAK TRUST	CHEIL WORLDWIDE (INDIA) Gurgaon	INDIA			Short List
HOW TO DRINK PROPERLY DRINKWISE AUSTRALIA DRINKWISE	CLEMENGER BBDO MELBOURNE	AUSTRALIA	MAGNUM PR Sydney	AUSTRALIA	Silver
ANIMAL STRIKE PAW JUSTICE CHARITY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	MANGO COMMUNICATIONS Auckland	NEW ZEALAND	Gold Spike
TWEET RETHINK SPECIAL OLYMPICS SPREAD THE WORD TO END THE WORD	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
EMBERS OF EMPATHY AUSTRALIAN RED CROSS AUSTRALIAN RED CROSS	GPY&R Sydney	AUSTRALIA	BURSON-MARSTELLER Sydney	AUSTRALIA
UNGIVEN GIFTS TRANSPORT ACCIDENT COMMISSION ROAD SAFETY	GREY MELBOURNE	AUSTRALIA			Short List
BUY THE SKY ROYAL FLYING DOCTOR SERVICE ROYAL FLYING DOCTOR SERVICE	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA	RED AGENCY Sydney	AUSTRALIA
NO CHILD BRIDES CHILD SURVIVAL INDIA CHILD SURVIVAL INDIA	HAVAS WORLDWIDE INDIA Gurgaon	INDIA
ZOO JEANS KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB ZOO JEANS	I&S BBDO Tokyo	JAPAN	BLUECURRENT JAPAN Tokyo	JAPAN
MTV ROCK THE VOTE MTV INDIA MTV INDIA	MTV INDIA Mumbai	INDIA
VOTE RUBY WORLD WIDE FUND FOR NATURE, HK CHINESE WHITE DOLPHIN	OGILVY & MATHER GROUP HONG KONG	HONG KONG	OGILVY PUBLIC RELATIONS Hong Kong	HONG KONG
THE DO GOOD INITIATIVE NTUC FAIRPRICE FOUNDATION FOUNDATION	OGILVY PUBLIC RELATIONS WORLDWIDE Singapore	SINGAPORE	OGILVY PUBLIC RELATIONS WORLDWIDE Singapore	SINGAPORE
LET'S STAND TOGETHER NATIONAL SECURITY COORDINATION SECRETARIAT NATIONAL SECURITY	OGILVY PUBLIC RELATIONS WORLDWIDE Singapore	SINGAPORE	OGILVY PUBLIC RELATIONS WORLDWIDE Singapore	SINGAPORE
MOVIES BY THE BLIND FOUNDATION FOR THE BLIND IN THAILAND UNDER THE ROYAL PATRONAGE OF H.M. THE QUEEN FOUNDATION FOR THE BLIND IN THAILAND UNDER THE ROYAL PATRONAGE OF H.M. THE QUEEN	STARCOM MEDIAVEST GROUP Bangkok	THAILAND
SADDLE BLOSSOMS COGOO / CLEAN CITY ORGANIZATION STOP ABANDONING BICYCLES	TBWA\HAKUHODO Tokyo	JAPAN	THE WINDWARD Tokyo	JAPAN
NO EXCUSE FOR ABUSE SALLY WANGSAWIJAYA ANTI-ABUSE AWARENESS	TBWA\KUALA LUMPUR	MALAYSIA
C01 Use of Digital in a PR campaign
KFC PHONE STACK KFC KFC BRAND	BBDO PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA
FUNFAIR IN YOUR MOUTH CAMPAIGN EBARA FOODS INDUSTRY EBARA VEGETABLE PICKLING BASE	BEACON/LEO BURNETT Tokyo	JAPAN
I AM JANSSEN. I AM INTEGRITY JANSSEN PHARMACEUTICALS ASIA-PACIFIC INTERNAL EMPLOYEE ENGAGEMENT	BLUECURRENT GROUP HONG KONG Hong Kong	HONG KONG
SAMSUNG POWER SLEEP SAMSUNG BRANDING & SOCIAL RESPONSIBILITY	CHEIL WORLDWIDE Seoul	SOUTH KOREA			Short List
MY BEAUTIFUL WOMAN THAI WACOAL WACOAL	CJ WORX Bangkok	THAILAND
BRING DOWN THE KING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO INTERNAVI	DENTSU Tokyo	JAPAN
HACKING HACKERS JAPAN RACING ASSOCIATION HORSE RACING	DENTSU Tokyo	JAPAN
GEREPORTS GE B2B	EDELMAN Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA
SAMSUNG SOLVE FOR TOMORROW CAMPAIGN SAMSUNG ELECTRONICS HONG KONG CONSUMER ELECTRONICS	EDELMAN Wanchai	HONG KONG	EDELMAN Wanchai	HONG KONG
911 BIRTHDAY SONG PORSCHE (CHINA) MOTORS 911	FRED & FARID SHANGHAI	CHINA
NUMBERS PORSCHE (CHINA) MOTORS 911 TURBO	FRED & FARID SHANGHAI	CHINA
RICE-CODE INAKADATE VILLAGE RICE-CODE	HAKUHODO Tokyo	JAPAN			Gold Spike
HANDS ON SEARCH YAHOO! JAPAN YAHOO! JAPAN	HAKUHODO KETTLE Tokyo	JAPAN
SNOWY ROADS ARE SCARY AUTOWAY WINTER TIRES	I&S BBDO Tokyo	JAPAN			Short List
HONDA 3D DESIGN ARCHIVES HONDA MOTOR CO HONDA	MORI Tokyo	JAPAN
GAME OF PHONES VIRGIN MOBILE AUSTRALIA TELECOMMUNICATIONS	ONE GREEN BEAN Sydney	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA	Bronze
JOG FOR TWO LIVES NESTLÉ MOBILE APPLICATION	PUBLICIS SHANGHAI	CHINA
THE REXONA DO: MORE AWARDS REXONA DEODORANT	UNILEVER PHILIPPINES Manila	THE PHILIPPINES	BRIDGES PR Makati City	THE PHILIPPINES
PADDOCK OF PRIDE M.J BALE MEN'S FASHION	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	ELEVEN PR Sydney	AUSTRALIA
C02 Use of Social in a PR campaign
SCANDAL SHAVE P&G CHINA GILLETTE	BBDO CHINA Shanghai	CHINA	@PR Shanghai	CHINA
PROJECT WATERLESS LEVI'S WATERLESS JEANS	BBDO PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA
HAIRTAGPROJECT THE LOUNGE HAIR SALON HAIR DONATION CAMPAIGN	BBDO PROXIMITY THAILAND Bangkok	THAILAND
#WOMENAGAINSTABUSE WOMEN AND MEN PROGRESSIVE MOVEMENT FOUNDATION ANTI-WOMAN ABUSE	BBDO PROXIMITY THAILAND Bangkok	THAILAND	BANGORR IDEA & BRANDING Bangkok	THAILAND
RAISED ON WEET-BIX SANITARIUM - WEET BIX FOODS	BELGIOVANE WILLIAMS MACKAY Sydney	AUSTRALIA
1.25 MIRACLE MARKET EBAY KOREA GMARKET	CHEIL WORLDWIDE Seoul	SOUTH KOREA
WHERE IS THE LION? SAVE THE LION! LION AID WILDLIFE CONSERVATION	CHEIL WORLDWIDE Seoul	SOUTH KOREA

B04 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS

BBDO PAKISTAN Lahore

PAKISTAN

Bronze
WORLD UNDER WATER
CARBONSTORY / SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT

BBDO PROXIMITY SINGAPORE

SINGAPORE
BLIND TASTE
THAILAND ASSOCIATION OF THE BLIND / THAIRATH TV

BBDO PROXIMITY THAILAND Bangkok

THAILAND
#WOMENAGAINSTABUSE
WOMEN AND MEN PROGRESSIVE MOVEMENT FOUNDATION / ANTI-WOMAN ABUSE

BBDO PROXIMITY THAILAND Bangkok

THAILAND

BANGORR IDEA & BRANDING
Bangkok

THAILAND
WHERE IS THE LION? SAVE THE LION!
LION AID / WILDLIFE CONSERVATION

CHEIL WORLDWIDE Seoul

SOUTH KOREA
INVISIBLE PEOPLE
UNHCR / A REFUGEE EXHIBITION CAMPAIGN

CHEIL WORLDWIDE Seoul

SOUTH KOREA
THE LIGHT BAG
SALAAM BAALAK TRUST / SALAAM BAALAK TRUST

CHEIL WORLDWIDE (INDIA) Gurgaon

INDIA

Short List
HOW TO DRINK PROPERLY
DRINKWISE AUSTRALIA / DRINKWISE

CLEMENGER BBDO MELBOURNE

AUSTRALIA

MAGNUM PR
Sydney

AUSTRALIA

Silver
ANIMAL STRIKE
PAW JUSTICE / CHARITY

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND

MANGO COMMUNICATIONS
Auckland

NEW ZEALAND

Gold Spike
TWEET RETHINK
SPECIAL OLYMPICS / SPREAD THE WORD TO END THE WORD

GEORGE PATTERSON Y&R Melbourne

AUSTRALIA
EMBERS OF EMPATHY
AUSTRALIAN RED CROSS / AUSTRALIAN RED CROSS

GPY&R Sydney

AUSTRALIA

BURSON-MARSTELLER
Sydney

AUSTRALIA
UNGIVEN GIFTS
TRANSPORT ACCIDENT COMMISSION / ROAD SAFETY

GREY MELBOURNE

AUSTRALIA

Short List
BUY THE SKY
ROYAL FLYING DOCTOR SERVICE / ROYAL FLYING DOCTOR SERVICE

HAVAS WORLDWIDE AUSTRALIA Sydney

AUSTRALIA

RED AGENCY
Sydney

AUSTRALIA
NO CHILD BRIDES
CHILD SURVIVAL INDIA / CHILD SURVIVAL INDIA

HAVAS WORLDWIDE INDIA Gurgaon

INDIA
ZOO JEANS
KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB / ZOO JEANS

I&S BBDO Tokyo

JAPAN

BLUECURRENT JAPAN
Tokyo

JAPAN
MTV ROCK THE VOTE
MTV INDIA / MTV INDIA

MTV INDIA Mumbai

INDIA
VOTE RUBY
WORLD WIDE FUND FOR NATURE, HK / CHINESE WHITE DOLPHIN

OGILVY & MATHER GROUP HONG KONG

HONG KONG

OGILVY PUBLIC RELATIONS
Hong Kong

HONG KONG
THE DO GOOD INITIATIVE
NTUC FAIRPRICE FOUNDATION / FOUNDATION

OGILVY PUBLIC RELATIONS WORLDWIDE Singapore

SINGAPORE

OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore

SINGAPORE
LET'S STAND TOGETHER
NATIONAL SECURITY COORDINATION SECRETARIAT / NATIONAL SECURITY

OGILVY PUBLIC RELATIONS WORLDWIDE Singapore

SINGAPORE

OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore

SINGAPORE
MOVIES BY THE BLIND
FOUNDATION FOR THE BLIND IN THAILAND UNDER THE ROYAL PATRONAGE OF H.M. THE QUEEN / FOUNDATION FOR THE BLIND IN THAILAND UNDER THE ROYAL PATRONAGE OF H.M. THE QUEEN

STARCOM MEDIAVEST GROUP Bangkok

THAILAND
SADDLE BLOSSOMS
COGOO / CLEAN CITY ORGANIZATION / STOP ABANDONING BICYCLES

TBWA\HAKUHODO Tokyo

JAPAN

THE WINDWARD
Tokyo

JAPAN
NO EXCUSE FOR ABUSE
SALLY WANGSAWIJAYA / ANTI-ABUSE AWARENESS

TBWA\KUALA LUMPUR

MALAYSIA