| Title | SEESTAGRM |
| Brand | TOP CHAROEN OPTICAL |
| Product / Service | THE GLASSES ELDERLY IN PRINCESS MAHA CHAKRI SIRINDHORN PROJECT |
| Category | A02. Corporate Responsibility |
| Entrant | J-CONNECT Bangkok, THAILAND |
| Entrant Company | J-CONNECT Bangkok, THAILAND |
| Advertising Agency | J-CONNECT Bangkok, THAILAND |
| Advertising Agency 2 | JWT Bangkok, THAILAND |
| PR Agency | VERVE PUBLIC RELATIONS CONSULTANCY Bangkok, THAILAND |
| Production Company | THIRD EYE FILMS Nonthaburi, THAILAND |
| Name | Company | Position |
|---|---|---|
| Asawin Phanichwatana | Jconnect/JWT Bangkok | Executive Creative Director |
| Wikorn Rojarayanont | Jconnect/JWT Bangkok | Associate Creative Director |
| Tanagorn Chinamornlert | Jconnect/JWT Bangkok | Senior Art Director |
| Asawin Phanichwatana | Jconnect/JWT Bangkok | Art Director |
| Wikorn Rojarayanont | Jconnect/JWT Bangkok | Copywriter |
| Jw | Jconnect/JWT Bangkok | Copywriter |
| Vilaipan Chittchang | Jconnect/JWT Bangkok | Digital Media Designer |
| Chainarong Wattanathanakun | Jconnect/JWT Bangkok | Head Of Producer/Project Management |
| Phakpoom Surapongsanuruk | Jconnect/JWT Bangkok | Project Manager |
| Ronnatouch Pomee | Jconnect/JWT Bangkok | Digital Technology Manager |
| Hansa Wongsiripitack | Jconnect/JWT Bangkok | Business Director |
| Chatree Chokmongkolsatian | Jconnect/JWT Bangkok | Strategic/Digital Planning Director |
| Maneerat Adjanapanya | Jconnect/JWT Bangkok | Account Manager |
| Paweena Promtong | Jconnect/JWT Bangkok | Traffic/Planning Coordinator |
| Tada Hengsapkul | Third Eye Films | Film Director |
| Kriengkrai Hoonjang | Third Eye Films | Photographer |
| Varunyoo Thongdee | Third Eye Films | Editor |
As Thailand’s leading optic center and eyeglasses distributor, Top Charoen strive to help seniors with poor eyesight in rural areas. Our goal is to find an effective way to get city dwellers, our main market, to join us on this mission. We came up with a unique photo-sharing app – SEESTAGRM – which successfully engages our target by giving them a first hand experience of the difficulties with eyesight problems, and lets them help the seniors with a simple click.
To encourage our target audience, city people, to join us in helping seniors with poor eyesight in rural areas.
Since the launch, the app generated: - 12,374 downloads - 103,522 shares on social media - 103,522 eyeglasses donated - 12 million media impression - USD 652,098 earned media value
Each filter on SEESTAGRM allows you to look at the world through their eyes. With each upload and share on SEESTAGRM, Top Charoen will donate one pair of eyeglasses to those who need them.
A lot of seniors in rural areas have poor eyesight. Our main market, city people, lead busy lives. What we need is an engaging and simple way to get city dwellers to join us on our mission.
Posting and sharing photos on social platforms have become a daily routine for city people nowadays. Which is why we came up with a unique photo-sharing app – SEESTAGRM – an app created based on the seniors’ actual eyesight.