CEBUANA

Short List
TitleCEBUANA
BrandCEBUANA LHUILLIER
Product / ServiceMONEY REMITTANCE
CategoryD04. Live Advertising & Events
EntrantACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Entrant Company ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Advertising Agency ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Production Company FILM EXPERTS Makati City, THE PHILIPPINES

Credits

Name Company Position
Andrew Petch Ace Saatchi/Saatchi Executive Creative Director
Trixie Diyco Ace Saatchi/Saatchi Vp/Creative Director
Jordan Santos Ace Saatchi/Saatchi Associate Creative Director
Maan Agsalud Ace Saatchi/Saatchi Copywriter
Janette De Veyra Ace Saatchi/Saatchi Art Director
Milton Ganelo Ace Saatchi/Saatchi Art Director
Anna Zavalla Ace Saatchi/Saatchi Art Director
Edg Samson Ace Saatchi/Saatchi Client Service Director
Lala De Leon Ace Saatchi/Saatchi Management Supervisor
Ping Castillo Ace Saatchi/Saatchi Account Executive
Eva Ocampo Ace Saatchi/Saatchi Account Executive
Carmen Antunez/Natalie Ang Ace Saatchi/Saatchi Planner
Loren Bade Ace Saatchi/Saatchi Planner
Michaelangelo Reyes Free Lancer Agency Producer

Execution

We demonstrated our idea by orchestrating a stunt our customers weren’t likely to forget. We looked through our database, found customers who were regularly remitting to their family members, then secretly contacted them and flew them home. Inside the store, we constructed false walls and pillars to hide six cameraman. Once the family members entered to collect their money, we videotaped everything that happened. We edited the actual footage from the best “Re-Meets” to create a series of TV commercials and films on YouTube. Later on, we released heartwarming behind-the-scenes interviews with the families.