| Title | SOUND OF HONDA / AYRTON SENNA 1989 |
| Brand | HONDA MOTOR CO |
| Product / Service | INTERNAVI |
| Category | A08. Cars & Automotive Services |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | WORK UP TAKI Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kaoru Sugano | Dentsu Inc. | Creative Director/Creative Technologist/Creative Planner |
| Sotaro Yasumochi/Nadya Kirillova | Dentsu Inc. | Copywriter/Creative Planner |
| Yu Orai | Dentsu Inc. | Art Director/Creative Planner |
| Kyoko Yonezawa | Dentsu Inc. | Creative Technologist/Creative Planner |
| Takao Kaburaki/Takuma Sato/Sungwon Kim/Takashi Hirano | Dentsu Inc. | Account Director |
| Yusuke Nishibe | Freelance | Photographer |
| Hiroyuki Nakagawa | RIZING Inc. | Retoucher |
| Yusuke Nomiyama | amana Inc. | Producer |
| Hiroaki Anetai | work up taki Co. Ltd. | Designer |
| Munechika Inudo | MARK Inc. | Cg Director |
| Mizuki Hayase | NISSHO | Printing Director |
| Daito Manabe | Rhizomatiks co.ltd. | Data Digitalizing Director |
| Satoru Higa | Rhizomatiks co.ltd. | Data Digitalizing |
| Ken Imamura/Akihiro Mikawa/Hiroaki Sawato | Honda Motor Co. Ltd. | Client Supervisor |
Ayrton Senna 1989 The legendary Ayrton Senna would rush back to the pit and stare at his driving data. In 1989, he sets the world’s fastest lap during the Japanese Grand Prix qualifying. Driving data from that lap still exists today. This is a visualization of airstream generated by Senna, re-created based on 1:38.041 of his data. Senna always saw countless possibilities hidden beyond these sequences of numbers. For the past 25 years, we have been catching up with Senna’s imagination to foresee the future of driving data. Driving with the power of data. Internavi.