Title | NIKE HOUSE OF MAMBA |
Brand | NIKE SHANGHAI |
Product / Service | NIKE BASKETBALL CHINA |
Category | D04. Live Advertising & Events |
Entrant | AKQA London, UNITED KINGDOM |
Entrant Company | AKQA London, UNITED KINGDOM |
Advertising Agency | AKQA London, UNITED KINGDOM |
Advertising Agency 2 | AKQA Shanghai, CHINA |
Media Agency | MINDSHARE London, UNITED KINGDOM |
Production Company | WISPARK Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Duan Evans | AKQA | Executive Creative Director |
Will Battersby | AKQA | Associate Creative Director |
Matt Bennett | AKQA | Associate Creative Director |
Alistair Schoonmaker | AKQA | Group Account Director |
Nick Townsend | AKQA | Associate Project Director |
Joe Cai | AKQA | Executive Producer |
Mike Donohue | AKQA | Client Partner |
Carlos Matias | AKQA | Design Director |
Meeyee Foong | AKQA | Art Director |
Jianwei Wong | AKQA | Designer |
Jose Paz | AKQA | Senior Designer |
Ignacio Gonzalez | AKQA | Senior Designer |
Andrew Bao | AKQA | Technical Delivery Manager |
Alex Gong | AKQA | Web Developer |
Leslie Cheng | AKQA | Account Director |
Jenny Lam | AKQA | Senior Project Manager |
Jason Zhao | AKQA | Copywriter |
Seiichi Saito | Rhizomatiks | Creative Director |
Douglas Diaz | Rhizomatiks | Creative Director |
Van Wang | WiSpark | Senior Account Director |
Rhizomatiks | Additional company | |
Vivian Liu | AKQA | Account Executive |
House of Mamba A digital basketball arena that pushes the boundaries of training. The first full sized LED reactive basketball court As part of Nike Rise campaign in China we created the first LED basketball court that taught aspiring players the fundamentals of Kobe Bryant's Mamba Mentality. We transformed the historic ‘Jiangwan Basketball Stadium’ Shanghai into a futuristic basketball mecca – House of Mamba. Over 5 days players pushed to the limits as the court pushed the boundaries of sport training. A REAL-TIME BASKETBALL TRAINING TOOL The court utilizes motion tracking and reactive LED visualization to train, guide and challenge the players through various authentic drills based around Kobe reacting intuitively and instinctively to the movement and sound of the players. - Infrared cameras were installed around the stadium to track movement - Responsive instructional graphics - Wearable reactive sensors tracked players/times in real time - Player scores were showcased live to audience. - A Customizable program written in OpenGL We also programmed the court to seamlessly transform into various modes and drills on the fly. VARIOUS COURT MODES CHANGED THE GAME The court had the ability to quickly and seamlessly transform into various training scenarios. With its programmed and reactive capacities we could switch the drill instantly. ADAPTIVE RESPONSIVE ENTERTAINMENT PLATFORM The court doubled as an entertainment platform throughout the event. - Housing HD video and sound reactive visual shows. - Real time social Q&A to demonstrate product. - And provide the backdrop for an emotional elimination finale - Ending with a digital fireworks display