| Title | CARS THAT FEEL |
| Brand | TOYOTA |
| Product / Service | PRIUS |
| Category | D06. Interactive outdoor experiences |
| Entrant | SOAP CREATIVE Sydney, AUSTRALIA |
| Entrant Company | SOAP CREATIVE Sydney, AUSTRALIA |
| Advertising Agency | SOAP CREATIVE Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Noise International | Additional company |
| One Green Bean | Additional company |
Our playful installation, exclusively invited to be showcased at the Sydney VIVID Festival of music, ideas and light, transformed three Toyota Prius models into interactive sentient beings each with their own unique personalities.