THE LIGHT BAG

Bronze Spike

Case Film

Presentation Board

TitleTHE LIGHT BAG
BrandSALAAM BAALAK TRUST
Product / ServiceSALAAM BAALAK TRUST
CategoryD02. Small Scale Special Solutions
EntrantCHEIL WORLDWIDE (INDIA) Gurgaon, INDIA
Entrant Company CHEIL WORLDWIDE (INDIA) Gurgaon, INDIA
Advertising Agency CHEIL INDIA Gurgaon, INDIA

Credits

Name Company Position
Nima Dt Namchu Cheil Chief Creative Officer
Anusheela Saha Cheil Senior Creative Director
Anusheela Saha Cheil Art Director
Sudarshana Borgoyary Cheil Art Director
Nima Dt Namchu Cheil Copywriter
Kanishk Sinha Cheil Copywriter
Sudarshana Borgoyary Cheil Photographer
Abdul Kamal Hans Studio Editor
Simran Sahni Cheil Group Creative Director
Anupama Ramaswamy Cheil Group Creative Director
Khima Pandey Cheil Image Retoucher
Hitesh Verma Cheil Image Retoucher

Execution

School Bags designed with solar panels and LED lights were distributed in the schools run by Salaam Baalak Trust in the slum areas of Delhi.