| Title | NRMA-CRASHED CAR SHOWROOM |
| Brand | INSURANCE AUSTRALIA GROUP |
| Product / Service | INSURANCE |
| Category | E01. Integrated Campaigns led by Outdoor |
| Entrant | WHYBIN\TBWA GROUP SYDNEY, AUSTRALIA |
| Entrant Company | WHYBIN\TBWA GROUP SYDNEY, AUSTRALIA |
| Advertising Agency | WHYBIN\TBWA GROUP SYDNEY, AUSTRALIA |
| Media Agency | MEDIACOM Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Matty Burton/Dave Bowman | WHYBIN/TBWA GROUP SYDNEY | Executive Creative Directors |
| Peter Fitzhardinge | WHYBIN/TBWA GROUP SYDNEY | Managing Director |
| Peter Galmes | WHYBIN/TBWA GROUP SYDNEY | Creative Director |
| Russ Tucker | Digital Arts Network | National Digital Creative Director |
| Jonathon Owens | WHYBIN/TBWA GROUP SYDNEY | Art Director |
| Richard Shaw | WHYBIN/TBWA GROUP SYDNEY | Copywriter |
| Thijs Van Dam | WHYBIN/TBWA GROUP SYDNEY | Account Director |
| Chris Mawson | WHYBIN/TBWA GROUP SYDNEY | Head Of Studio |
| Sean Gardner | Digital Arts Network | Associate Executive Producer |
| Ben X Tan/Kiyo Nishimura | Digital Arts Network | Creative Technologist |
| Kristy Fransen | WHYBIN/TBWA GROUP SYDNEY | Tv Production |
| Hristos Varouhas | WHYBIN/TBWA GROUP SYDNEY | Executive Planning Director |
| Kevin Brown | Digital Arts Network | Technical Director |
| Razif Djamaluddin | Digital Arts Network | Designer |
| David Valderrama | WHYBIN/TBWA GROUP SYDNEY | Tech Development |
| Paul Walker | Mediacom | Group Account Director |
| Alfred | Event Production | |
| Nylon | Sound Development | |
| Big Kahuna Imagineering | ||
| Engine/Fin Design | ||
| Eleven PR | Additional company | |
| Digital Arts Network | Additional company |
2014 has more deaths on Australian roads than ever before. We wanted people to think about car safety before it’s too late. The Crashed Car Showroom opened in Sydney’s CBD. Using decades of insurance data and custom-built digital technology, crashed cars became interactive digital outdoor, demonstrating the importance of car safety. Oculus Rift simulator let people crash test cars. A dissected car and NFC chips explained safety features. Projection mapping showed collision damage. Eye-tracking technology demonstrated braking systems. Hail gun tested car materials. It achieved 930,000 people in foot traffic, earning 46,000,000 media impressions appearing on 7 national news shows.