Title | NOT A BUG SPLAT |
Brand | REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS |
Product / Service | DRONE STRIKES COLLATERAL DAMAGE AWARENESS |
Category | D03. Special Build |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Entrant Company | BBDO PAKISTAN Lahore, PAKISTAN |
Advertising Agency | BBDO PAKISTAN Lahore, PAKISTAN |
Production Company | BRAVE NEW FILMS Culver City, USA |
Name | Company | Position |
---|---|---|
Assam Khalid | BBDO Pakistan | Strategic Planning Director |
Ali Rez | BBDO Pakistan | Creative Director/Concept |
Aamir Allibhoy | BBDO Pakistan | General Manager |
Saks Afridi | Artist | |
Akash Goel | Coordinator | |
Insiya Syed | Photographer | |
Jamil Akhtar | Photographer | |
J R | Photographer/Artist | |
Imran Arif Khan | Photographer | |
Noor Behram | Photographer | |
Sana Nasir | Illustrator | |
Qasim Nagori | 18% Grey | Retoucher |
Zeeshan Parwez | Zeepar | Editor |
Faisal Durrani | BBDO Pakistan | Deputy General Manager |
Sohaib Zahid Umar | BBDO Pakistan | Planning Manager |
Farooq Niaz | Producer | |
Ovais Suhail | Producer |
Drone strikes in Pakistan have killed an estimated 3500+ people, a disturbing percentage of which have been innocent civilians. Including more than 200 children. The Foundation for Fundamental Rights has been working to raise awareness of this crisis. Drone operators routinely describe their casualties as 'Bug Splats' since viewing a human from far above gives the sense of an insect being crushed. Our strategy was to speak directly to drone operators. A large-scale portrait of a child affected by an attack was laid on the ground facing up in the heavily bombed area of NorthWestern Pakistan, so a drone camera could capture and transmit it to an operator's screen, thereby engaging them in a direct dialogue. The campaign - part of French artist JR's Inside Out movement - was put online with the hashtag #NotABugSplat and an informational website. The poster was also designed to be captured by mapping satellites.