| Title | LIGHT AFTER SCHOOL |
| Brand | HAIER |
| Product / Service | LIGHTING |
| Category | D01. Non-standard indoor advertising |
| Entrant | PUBLICIS SHANGHAI, CHINA |
| Entrant Company | PUBLICIS SHANGHAI, CHINA |
| Advertising Agency | PUBLICIS SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Erik Vervroegen | Publicis World Wide | World Wide Chief Creative Officer |
| Sheena Jeng | Publicis China | Chief Creative Officer/Planner |
| Akae Wang | Publicis Shanghai | Executive Creative Director |
| Will Tao | Publicis Shanghai | Senior Creative Director/Designer |
| Xia Wang | Publicis Shanghai | Art Director/Designer |
| Zoe Zhao | Publicis Shanghai | Art Director |
| Hui Yao | Publicis Shanghai | Art Director |
| Nyah Sun | Publicis Shanghai | Art Director |
| Dola Qi | Publicis Shanghai | Copywriter |
| Jie Shen | Publicis Shanghai | Structural Designer |
| Yuan Ting | Publicis Shanghai | Producer |
| Anda Wu | Publicis Shanghai | Producer |
| Wirland Wu | Triangle | Director |
Step 1: Haier Hugging Brightman Design and Production. Haier and the agency worked together to create the lighting device. From idea to initial sketch, then the 3D mock-up, and finally out came a lovely light, the Hugging Brightman. Step 2: Cooperate with NGO. Hugging Brightman met his first friend in Guizhou Yolo Primary School via Yiyou, which is the organization focused on schools in rural areas of Western China. Then, more and more schools were added to our hugging list. Now, the Haier Hugging Brightman is going ahead to more mountainous areas lacking electricity.