| Title | AID COUTURE |
| Brand | PROCTER & GAMBLE |
| Product / Service | ARIEL & DOWNY PARFUM |
| Category | D02. Small Scale Special Solutions |
| Entrant | LEO BURNETT MANILA, THE PHILIPPINES |
| Entrant Company | LEO BURNETT MANILA, THE PHILIPPINES |
| Advertising Agency | LEO BURNETT MANILA, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Raoul S. Panes | Leo Burnett Manila | Chief Creative Officer/Copywriter |
| Dante Dizon | Leo Burnett Manila | Creative Director |
| Dino Cabrera | Leo Burnett Manila | Digital Creative Director/Art Director |
| Aimee Espiritu/Maui Reyes/Lexie Dy | Leo Burnett Manila | Copywriters |
| Ella Quiogue/Am Valdez/Stephanie Mangalindan/Dean Delos Santos/Ronie T. Villanue | Leo Burnett Manila | Art Directors |
| Lady Cajanding/May Dalisay/Stel Angeles/Jenna Adevoso/Keena Piedad/Marissa Abaya | Leo Burnett Manila | Agency Producers |
| Rusby Gonzales | Leo Burnett Manila | Final Artist |
| Meng Morales | Leo Burnett Manila | Digital Project Manager/Social Media Manager |
| Carlo Dionisio | Leo Burnett Manila | Head Of Channels |
| Jarmaine Sotto | Leo Burnett Manila | Community Manager |
| Ben Chan | Photographer | |
| Am Valdez | Leo Burnett Manila | Illustrator |
| Jason Lorenzo/Fritz Valientes | Leo Burnett Manila | Designers |
| Onik Barbosa/Chichay Matias/Andy Rivera | Leo Burnett Manila | Accounts |
| Saga Productions | Production House | |
| Soundesign Inc. | Audio House | |
| Paolo Escanillas | Music Composer/Arranger | |
| Dindo Pangalanan/Elmer Pueblo/Che Katigba | Production Designers |
Fashionable clothes donated to the Red Cross were made ready for selling through a process that involved sorting, washing and styling. At the two-day Aid Couture pop-up store event that took place in the middle of a busy mall, design details reminded customers of how their purchase converted into aid for Typhoon Haiyan victims. Sale posters with a twist were displayed around the venue. Price tags and receipts showed life essential equivalents. There was a real-time sales tracker on-site and online that showed how every purchase counted.