| Title | GIFT BOX |
| Brand | THE SALVATION ARMY, CROWN RELOCATIONS |
| Product / Service | RE-CYCLING |
| Category | D02. Small Scale Special Solutions |
| Entrant | LEO BURNETT HONG KONG, HONG KONG |
| Entrant Company | LEO BURNETT HONG KONG, HONG KONG |
| Advertising Agency | LEO BURNETT HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Connie Lo | Leo Burnett/Hong Kong | Chief Creative Officer |
| Brian Ma | Leo Burnett/Hong Kong | Creative Director |
| Alfred Wong | Leo Burnett/Hong Kong | Executive Creative Director |
| May Chan | Leo Burnett/Hong Kong | Creative Director/Art Director |
| Fanny Lau | Leo Burnett/Hong Kong | Creative Director/Copywriter |
| Daniel Lo | Leo Burnett/Hong Kong | Art Director |
| David Wei | Leo Burnett/Hong Kong | Brand Director |
| Samson Tsang | Leo Burnett/Hong Kong | Brand Manager |
| Priscilla Liu | Leo Burnett/Hong Kong | Brand Executive |
| Audrey Chee | Leo Burnett/Hong Kong | Planner |
| Ricky Wong | Photographer | |
| Henry Chan | Computer Retoucher |
The Salvation Army collaborated with Crown Logistic in creating the “Gift Box” idea. We printed two different designs with the words “Keep” and “Gift” on traditional moving boxes. When you pack, you put the things you want to keep in the box and fold the cover to the Keep side. These boxes are delivered to your new address. If you fold the cover to the Gift side, this means that the things within are for donation. Those boxes will be delivered to Salvation Army. Other logistic companies can download the design file from our website.