SPACE TO PRAY

Short List
TitleSPACE TO PRAY
BrandAIA INSURANCE
Product / ServiceINSURANCE
CategoryD02. Small Scale Special Solutions
EntrantTBWA\SRI LANKA Colombo, SRI LANKA
Entrant Company TBWA\SRI LANKA Colombo, SRI LANKA
Advertising Agency TBWA\SRI LANKA Colombo, SRI LANKA
Media Agency OMD Colombo 6, SRI LANKA

Credits

Name Company Position
Subhash Pinnapola TBWA\SRI LANKA Chief Creative Officer
Gowrie N Indraratne TBWA\SRI LANKA Client Service Director
Pandula Dasanayake TBWA\SRI LANKA Senior Client Service Manager
Kasun Wanigasekara TBWA\SRI LANKA Copywriter
Mithila Chamara TBWA\SRI LANKA Art Director
Saminda Priyadarshana TBWA\SRI LANKA Studio Manager
Kasun Pathirana TBWA\SRI LANKA Av Manager
Sawan Pawithra TBWA\SRI LANKA Illustrator
Srimal Chathuranga TBWA\SRI LANKA Illustrator

Execution

The ad which was completely free of ink except for a Buddhist inspired border was produced in the nation’s most widely circulated newspaper to give people a clean space to pray. As a result, the ad encouraged thousands of Sri Lankan's to take it to temple to be used as an actual newspaper mat.