Title | SPACE TO PRAY |
Brand | AIA INSURANCE |
Product / Service | INSURANCE |
Category | D02. Small Scale Special Solutions |
Entrant | TBWA\SRI LANKA Colombo, SRI LANKA |
Entrant Company | TBWA\SRI LANKA Colombo, SRI LANKA |
Advertising Agency | TBWA\SRI LANKA Colombo, SRI LANKA |
Media Agency | OMD Colombo 6, SRI LANKA |
Name | Company | Position |
---|---|---|
Subhash Pinnapola | TBWA\SRI LANKA | Chief Creative Officer |
Gowrie N Indraratne | TBWA\SRI LANKA | Client Service Director |
Pandula Dasanayake | TBWA\SRI LANKA | Senior Client Service Manager |
Kasun Wanigasekara | TBWA\SRI LANKA | Copywriter |
Mithila Chamara | TBWA\SRI LANKA | Art Director |
Saminda Priyadarshana | TBWA\SRI LANKA | Studio Manager |
Kasun Pathirana | TBWA\SRI LANKA | Av Manager |
Sawan Pawithra | TBWA\SRI LANKA | Illustrator |
Srimal Chathuranga | TBWA\SRI LANKA | Illustrator |
The ad which was completely free of ink except for a Buddhist inspired border was produced in the nation’s most widely circulated newspaper to give people a clean space to pray. As a result, the ad encouraged thousands of Sri Lankan's to take it to temple to be used as an actual newspaper mat.