Title | PIZZA FORECASTER |
Brand | PIZZA HUT SINGAPORE |
Product / Service | RESTAURANT DELIVERY |
Category | A03. Mobile Applications |
Entrant | JWT SINGAPORE , SINGAPORE |
Entrant Company | JWT SINGAPORE, SINGAPORE |
Advertising Agency | JWT SINGAPORE, SINGAPORE |
Production Company | THE PIXELEDGE SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Valerie Cheng | JWT Singapore | Chief Creative Officer |
Alan Leong | Jwt Singapore | Associate Creative Director |
Alexander Lim | JWT Singapore | Senior Copywriter |
Weihao Chin | JWT Singapore | Art Director |
Diana Tang | JWT Singapore | Senior Art Director |
Ron Lim | Pixeledge | Founder |
Working with pulled weather data, traffic data, soccer match schedules, and Pizza Hut's delivery CRM data, we created Pizza Forecaster mobile app. This app predicts rain, weekend and festive peak hours, soccer nights etc. and prompts the user to order pizzas one hour before delivery is not possible. This has also helped the brand secure more orders to avoid delivery jams where they have to turn orders away. With no media push, the app was seeded amongst Pizza Hut's 160,000+ fans on Facebook.
Within the first day of launch, the app has been downloaded more than 10,000 times.
Challenge: Pizza Hut has always been the No.1 pizza brand but recently Domino's has entered the market so it needs to work harder to retain its fans and customers or risk losing them to Domino's. Apart from maintaining food quality, Pizza Hut needs to stay top-of-mind and provide useful services which makes their delivery offering more superior than Domino's. Insight: We know that there's a delivery 'gap' which no brands have provided a solution for - The times when you need a pizza the most, is also the times everyone wants it such as lunch or dinner peak hours, soccer or festive season. Or worse in the case of countries like Singapore, traffic rules do not permit delivery during rainy days at all. Idea: So we created the Pizza Forecaster mobile app to help customers anticipate a pizza need and put them ahead of the rush hour.